Chair of Marketing and Innovation Management

Dr. Welf Weiger

Academic education

since 12/2016 Assistant Professor at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
10/2010 - 12/2016 Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen.
Diploma thesis Performance effects of salaries in sports: An empirical analysis of the impact of payment structures on athletic and corporate success
09/2003 - 05/2010 Studies of economic sciences at the University of Mannheim.
Focus: Marketing; E-Business and Distribution Systems; Statistics / Econometrics.
06/2009 - 08/2009 Study abroad at the Boston University (USA)
01/2008 - 06/2008 Study abroad at the University of the West of Scotland (UK), Erasmus program

Professional qualification
10/2007 - 10/2010 SAP AG, Walldorf
Student assistant and web developer in Online Marketing Services
04/2009 - 07/2010 Department of Business Administration and Marketing II , Prof. H. Bauer, University of Mannheim
Student assistant in online support and IT- administration
02/2007 - 08/2007 SAP Deutschland AG & Co KG, Walldorf
Working student in online Marketing
08/2006 - 02/2007 SAP Deutschland AG & Co KG, Walldorf
Internship in online Marketing
01/2004 - 12/2009 Weiger Design GmbH
Project Management

Memberships
  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)


Professional Service
  • Reviewer for the American Marketing Association (AMA)
  • Reviewer for the European Marketing Academy (EMAC)



Rewards
  • American Marketing Association Best Paper by Theme in the Track "Metrics for Making Marketing Matter" at the Winter AMA Conference 2017 in Orlando, USA
  • Sponsorship award of the Marketing Foundation of the University of Mannheim for the diploma thesis
    "Performance effects of salaries in sports: An empirical analysis of the impact of payment structures on athletic and corporate success", 2011


Field of research
  • Consumer Engagement in Social Media
  • Social Media Marketing
  • Social Media Monitoring
  • Online Advertising
  • Analysis of Count Data