Consumer Science & Public Policy

Dr. Steffen Jahn

Target audience:
M.Sc. MEB/MDM, M.Sc. FRS, M.Sc. MAN, M.Sc. IECO, M.Sc. Win, M. WSG, Ph.D. students from the Faculty of Economic Sciences and the Faculty of Agricultural Sciences

Learning outcome, score skills:
After successful attendance the students understand the public policy implications of consumer behavior. Moreover, they are able to craft concrete policy suggestions based on recent consumer research.
The course consists of two parts, a lecture and a presentation of a term paper.

Lecture content:

  • Introduction to consumer science & public policy
  • Transformative consumer research
  • Nutrition and health
  • Consumer vulnerability and protection
  • Marketplace morality

Time and Place:
Thursdays (Donnerstags), 10:00 - 12:00 o'clock, Oec. 0.168 (Start: 06.12.2018)
Tuesdays (Dienstags), 12:00 - 14:00 o'clock, Oec 1.162 (Start: 11.12.2018)

Application deadline (see below):

Written examination (45 minutes), 3 credits
Presentation (20 minutes) with written elaboration (max. 12 pages), 3 credits

Will be announced in the first lecture.

Important notification:
For organization purposes, a short formal application is needed. Please provide the following information:

  • Status (masters student or Ph.D. student)
  • Semester (for masters students)/ year (for Ph.D. students)
  • Faculty

  • Please send your e-mail application by Friday, 23rd November, to using the subject line “Application: Consumer Science & Public Policy”. You can expect to receive feedback regarding the decisions the following week.

    Note: If you do not send an application that is formally correct, access to the course cannot be granted.

    Link UniVZ