Dr. Sarah Iweala was a GlobalFood member from 2017-2020. The information on this site reflects the status at the point of leaving GlobalFood.


Sarah Iweala

Current Position

Science communication officer at the faculty of agricultural sciences, University of Göttingen

Current Field of Research

Determinants of Consumer Preferences
[Chair of Marketing for Food and Agricultural Products, Supervisor: Prof. Achim Spiller, Global Food Subproject B1]

Research interest

Behavioral Economics, Willingness to pay for ethical products, Cultural theory, Developing and emerging economies


  • 04/2010-09/2011 Master of Arts in International and Development Economics at the University of Applied Sciences, Berlin
    Thesis: "(Bounded) Rationality of Informal Savers in Lagos, Nigeria"
  • 10/2006-03/2010 Bachelor of Arts in African Studies and Economics at the University of Bayreuth
    Thesis: "The Nigerian Economy in the Midst of Global Economic Crises"


  • Iweala, S., A. Spiller, S. Meyerding (2019) Buy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K. and Germany. Journal of Cleaner Production (215), 315 - 328. https://doi.org/10.1016/j.jclepro.2018.12.266

  • Languages

    German, English