Melanie Schwede, M.Sc.

• Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention, 56th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, 05.01.2023
• "I Will Follow You!" – How Recommendation Modality Impacts Processing Fluency and Purchase Intention, 43rd International Conference on Information Systems (ICIS), Kopenhagen, Denmark, 13.12.2022
• „SmartBot, ich mag deinen Vorschlag!” – Wie man aus Conversational Agents erfolgreiche Verkaufsagenten macht, Marketing Impulse XXL, Kooperationsveranstaltung der Marketing Clubs in der Region Nord des Deutschen Marketing Verbands e. V., virtueller Vortrag, 08.11.2022, 3. Platz beim Jury-Votum des Marketing-Clubs
• Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, 55th Hawaii International Conference on System Sciences (HICSS), virtuelle Konferenz, 04.01.2022