Professur für Marketing und Innovationsmanagement

Prof. Dr. Maik Hammerschmidt

  • Effizienz vs. Resilienz: Sollten wir auf alle Schwäne vorbereitet sein?, Retail Logistics & Innovation Workshop, Göttingen, 01.12.2022
  • Smart Retail and AI-based Customer Communication, Smart Retail Summit, Göttingen, 29.11.2022
  • Financial performance implications of marketing-centered CSR approaches, The German University in Cairo, Kairo, Ägyten, 31.07.2022
  • Daten- und KI-basiertes Marketing: Von der Black Box zum verantwortungsvollen Kundenengagement, Responsible Innovation Summit, Göttingen, 30.06.2022
  • Smart Retailing, Strategietag der Wirtschaftswissenschaftliche Fakultät, Göttingen, 27.06.2022
  • Achieving Stable Behavior Changes Through Nudging, Rethinking Development Workshop, Göttingen, 31.03.2021
  • How Gamified Service Technologies Affect Firm Performance and User Wellbeing, Gamification Research Network (GARNET) Workshop, Tampere University, Finnland, 14.10.2019
  • Socially Responsible Marketing and Firm Performance, American Marketing Association Global Marketing Conference, Buenos Aires, Argentinien, 22.05.2019
  • Does Customer Engagement Matter?, Vodafone GmbH, Düsseldorf, 23.11.2018
  • Erfolgsfaktoren des Social Media Content Marketing: Die Rolle von Consumptive und Productive Engagement, Esome Advertising, Hamburg, 28.08.2018
  • Warum soziales Engagement rational ist, Impulsvortrag und Podiumsdiskussion, Zukunftstagung der Universität Göttingen, 16.04.2018
  • How Gamified Service Technologies Affect Firm Performance and User Wellbeing, Gamification Research Network (GARNET) Workshop, Tampere University, Finnland, 14.10.2019
  • Socially Responsible Marketing and Firm Performance, American Marketing Association Global Marketing Conference, Buenos Aires, Argentinien, 22.05.2019
  • Does Customer Engagement Matter?, Vodafone GmbH, Düsseldorf, 23.11.2018
  • Erfolgsfaktoren des Social Media Content Marketing: Die Rolle von Consumptive und Productive Engagement, Esome Advertising, Hamburg, 28.08.2018
  • Warum soziales Engagement rational ist, Impulsvortrag und Podiumsdiskussion, Zukunftstagung der Universität Göttingen, 16.04.2018
  • Forschungs- und Publikationsstrategie: Things I wish I had known before, Vortrag und Podiumsdiskussion, Nachwuchs-Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft, Göttingen, 02.11.2017
  • Warum soziales Engagement clever ist, Forum Wissen, Göttingen, 22.10.2017
  • Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status, Columbia University, New York, USA, 10.06.2014.
  • Digital Transformation Capabilities, Global Business Transformation Summit, Washington, USA, 11.09.2013.
  • Digitale Mundpropaganda in sozialen Medien, Marketing Club Göttingen, Göttingen, 20.11.2012.
  • Das Kontrolldilemma der Verhaltenssteuerung von Kundenkontaktmitarbeitern, Universität Passau, Passau, 02.11.2012.
  • Knowledge Exchange in an Enterprise 2.0, Global Business Transformation Summit, Budapest, Ungarn, 12.10.2012.
  • Exploring Spillover Effects of Post-Sale Services in Vertical Service Delivery Networks, 2011 AMA Winter Marketing Educators' Conference, Austin, USA, 20.02.2011.
  • Should Customer Prioritization Be Communicated? Exploring Prioritization Benefits and Their Effects on Commitment and Customer Profitability, 39th EMAC Conference 2010, Kopenhagen, Dänemark, 02.06.2010.
  • Exploring the Brand Productivity Gap, 2010 AMA Winter Marketing Educators’ Conference, New Orleans, USA, 22.02.2010.
  • Win-win or Win-lose? Exploring Failure and Recovery Episodes in Consumption Systems, 38th EMAC Conference 2009, Nantes, Frankreich, 28.05.2009.
  • Creating and Deploying Commitment - Linking Relationship Marketing Initiatives, Commitment and Customer Value, 2009 AMA Winter Marketing Educators' Conference, Tampa, USA, 21.02.2009.
  • Who Takes the Blame and Who the Credit? Exploring Product Failures in Consumption Systems, 2008 AMA Summer Marketing Educators Conference, San Diego, USA, 10.08.2008.
  • Linking a Multi-Component Model of Commitment to Customer Profitability, 2008 AMA Summer Marketing Educators Conference, San Diego, USA, 09.08.2008.
  • Efficiency through Relevance - How Brand Relevance Impacts the Performance of Brand Management, 37th EMAC Conference, Brighton, England, 28.05.2008.
  • No More Equal Slices – Getting More out of Your Service Efforts, 37th EMAC Conference, Brighton, England, 28.05.2008.
  • Marketing Performance – Lohnen sich Ihre Marketinginvestitionen?, Zweite Jahrestagung Marketing Performance Management, München, 02.07.2007 (Keynote Speaker).
  • Value-Added Recovery Services - Creating Customer Delight through Failures, 36th EMAC Conference, Reykjavik, Island, 24.05.2007.
  • Identifying Cross-Channel Dissynergies for Multi-Channel Service Providers, XXVIII INFORMS Marketing Science Conference, Pittsburgh, USA, 09.06.2006.
  • Should I Stay or Should I Go – The Role of Status Quo for Using Innovative Self-Service Technologies, 35th EMAC Conference, Athen, Griechenland, 26.05.2006.
  • Linking Benefit Segmentation and Customer Valuation – An Approach for More Effectiveness and Efficiency in E-Marketing, 35th EMAC Conference, Athen, Griechenland, 25.05.2006.
  • Assessing Service Quality in Online-Retailing - A Transaction Process-Based Approach, 34th EMAC Conference, Mailand, Italien, 27.05.2005.
  • Ein Supereffizienz-Modell zur Bewertung von Produkten, Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft (VHB), München, 23.05.2002.
  • Structuring Product-Markets: An Approach Based on Customer Value, 2002 AMA Winter Marketing Educators' Conference, Austin, USA, 24.02.2002.