Chair of Marketing and Innovation Management

Prof. Dr. Maik Hammerschmidt

Academic Positions

Since 2017 Vice Chairman of the Central Committee for Teaching and Learning, Georg-August-University Goettingen, Germany
Since 2015 Executive Director of Department of Business Administration, Georg-August-University Goettingen, Germany
Since 2014 Member of the Study Quality Commission, Georg-August-University Goettingen, Germany
Since 2012 Member of the Central Committee for Teaching and Learning and of the Central Committee for Teaching and Learning Plus, Georg-August-University Goettingen, Germany
Since 2012 Member of the SAP Business Transformation Academy
Since 2010 Professor of Marketing and Chair of the Marketing and Innovation Management Department, Georg-August-University of Goettingen, Germany
2009 Visiting Researcher, The Pennsylvania State University, Smeal College of Business, State College, USA
2009 Visiting Researcher, Eindhoven University of Technology, Department of Innovation Technology Entrepreneurship & Marketing, Eindhoven, The Netherlands
2005 - 2010 Assistant Professor of Marketing, University of Mannheim, Germany
2003 - 2006 Research project "Consumer Sophistication und Consumption Efficiency" (granted by German Research Foundation)

2001 - 2003

Research project "Strategies of Small and Medium Size Suppliers on Electronic Markets" (granted by Stiftung Industrieforschung, Koeln, Germany).
2000 - 2002

Visiting Lecturer for Industrial Marketing, Cooperative State University, Mannheim, Germany

2000 Visiting Lecturer for Service Marketing, Federal University of Applied Administrative Sciences, Mannheim, Germany
1999 - 2005 Research Assistant, Marketing Department, Business School, University of Mannheim, Germany

Academic Education
2011 Post-Doctorate (Habilitation) in Business Administration, University of Mannheim, Germany; Subject: "A Comprehensive Perspective on Marketing Performance Measurement: Linking Marketing Actions to Customer-Based and Financial Outcomes"
2005 Doctorate in Marketing (Ph.D.), University of Mannheim, Germany, summa cum laude,
Subject: "Efficiency Analysis in Marketing - A Production Economic Approach Based on Frontier Functions"
1993 - 1998 M.B.A., University of Mannheim, Germany; Focus: Marketing, International Management, and Psychology
1993 Oxford Brookes University, Business School, Oxford, UK

Industry Experience
2002 - 2010

Wissenschaftliche Unternehmensberatung (WUB), Heddesheim, Germany
Senior Consultant

1997 - 1998 Wilhelm Gienger GmbH
Customer Satisfaction Surveys, Development of a Customer Satisfaction Program
1995 Assistant Product Manager, Henkel AG, Duesseldorf, Germany
1994 - 1998 Consultant, INTEGRA, Mannheim, Germany

  • Finalist, Sheth Foundation Best Paper Award, 2019
  • Best Paper Award in Track "Metrics for Making Marketing Matter", Winter AMA Conference, 2017.
  • Best Paper Award in Track "Sales, CRM, and Business to Business", AMA Winter Marketing Educators' Conference, 2011.
  • Best Paper Award in Track "Inter-Organizational Issues in Marketing", AMA Summer Marketing Educators' Conference, 2010.
  • Overall Best Paper Award, "Exploring the Brand Productivity Gap", AMA Winter Marketing Educators' Conference, 2010.
  • Best Paper Award in Track "Brand Marketing and Communication", AMA Winter Marketing Educators' Conference, 2010.
  • Best Paper Award, "Turning Failures into Opportunities for Value Creation", The Sheth Foundation, 2007
  • Disseration Award, Marketing Foundation, 2006
  • Dissertation Research Grant, VG Wort, 2005

Fields of research
  • Marketing Performance
  • Service Innovations
  • Online-Marketing and Social Media
  • Corporate Social Responsibility

External Activities
  • Associate Editor, Information Conference on Business Informatics
  • Blue-ribbon panel member for the Innovation Award of Lower Saxony
  • Track Chair for the Marketing Performance Track, 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, 2014
  • Track Chair for the Services Marketing Track, 2012 AMA Summer Marketing Educators' Conference, Chicago
  • Track Chair for the Health Economics Track, Annual Meeting of the International Network for Economic Research, Mannheim, 2000
  • Review Board Member, Management Decision
  • Board of Science Member, Convention Camp on Social Business and Media Future, Hanover

Ad hoc Reviewer
  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • European Journal of Operational Research
  • Journal of Interactive Marketing
  • Journal of Service Research
  • Journal of Retailing and Consumer Services
  • Journal of Business Economics
  • Journal of Research and Management
  • Schmalenbach Business Review

  • American Marketing Association (AMA)
  • INFORMS Society for Marketing Science (ISMS)
  • European Marketing Academy (EMAC)
  • German Classification Society (GfKl)
  • International Network for Economic Research (INFER)