Marketing and Channel Management (M.Sc.)
Programme name: Marketing and Channel Management
Degree: Master of Science (M.Sc.)
Programme duration: 4 semesters
Beginning of programme: each semester (winter and summer)
Admission requirements: Admission
Application deadline: April 1st to May 15th (for winter semester) and October 1st to November 15th (for summer semester)
Language of the programm: German
A coordinated combination of the subjects marketing, distribution and business information systems enables graduates to solve complex tasks that usually cover many economic levels in businesses. They will also be able to answer research questions that are increasingly characterised by the interdependencies between different fields of research.
In the optional compulsory phase, modules are comprised of four 'basic modules' from "Marketing and Distribution" and "Business Information Systems" (24 credits) and one seminar (for 6 credits). Furthermore, 6 credits have to completed in the section "Quantitative Methods" by choosing one of the modules "Market Research I" or "Market Research II".
In the compulsory phase, the project seminar "Projektstudium" (of 18 credits) and the "synergy module" (of 6 credits) must be completed. In the project seminar, students integrate both "Marketing and Distribution" and "Business Information Systems" in a course by completing a project or research task that deals with a relevant topic. The "synergy module" focusses on interdependencies between decisions in the above modules. This includes analysing problems that shape the current discussion in both theory and practice.
In terms of electives, 30 credits may be freely selected from the courses offered in the master's programme. Finally, 30 credits are earned by completing a master's thesis that must be presented in a colloquium.
This enables our graduates to create supply chain management concepts in industry and trade, to further develop distribution channels, to implement multi-channel marketing and market-oriented management information systems, as well as attain managing positions in these areas later on. The degree qualifies the graduates for doctoral studies at universities in Germany or abroad as well as for positions in well-known research institutes.