Possible subjects for theses
Henrietta Batinović, M.Sc.:
- Experiential Marketing esp. Pop-up Stores
- Virtual Influencer Marketing (in particular in Metaverse)
Katharina Berendes, M.Sc.:
- Supply Chain Management (in particular Resilience Management)
- Sustainable Management Decisions (in particular Green Nudging)
Leah Lennig, M.Sc.:
- Meetings in the Metaverse
Dr. Nika Meyer, M.Sc.:
- Chatbots and social robots
- Customer perceptions of artificial intelligence