Seminar: Aktuelle Forschungsansätze im Marketing

The Chair of Marketing and Consumer Behavior is offering a Pricing Seminar for master students during the summer semester.

This 6 credit course will include an in-depth analysis of selected pricing strategy topics, with two deliverables including a 15 page research paper and a 15 minute presentation.

A course introduction session will be held on Tuesday 27th of January 14:00 PM in room OEC 0.211 during which a list of topics will be presented.
Link Presentation Introduction Session (PDF)

The registration for the course is open from 27.01. 2020 until 10.02.2020.

For any questions don't hesitate to contact:

Course Information:


  • Research Paper (15 Pages, written in English or German)
  • Presentation of Research Paper (15 minutes, slides and presentation in English)
  • Total of 6 credits (Will not be graded on language skills, only on content)


  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current Pricing Strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics

    Link zum UniVZ