Seminar: Aktuelle Forschungsansätze im Marketing

Course Information:

Prof. Dr. Yasemin Boztuğ
Ahmet Samet Ergün, M.A.


  • Research Paper (15 Pages, written in English or German)
  • Group presentation of research paper (10-15 minutes per person, slides and presentation in English)
  • Total of 6 credits (will not be graded on language skills, only on content)

Learning Objectives:

  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics

Introductory Session and Topic Presentation:
Wednesday, 24.01.2024, 12:15 - 13:45, room: VG 4.102
You will find the presentation slides here.

Application Deadlines:
Wednesday, 07.02.2024, via Seminar Registration (link will be unlocked on Wednesday, 24.01.2024)
Friday, 08.03.2024, via FlexNow

Paper due by:
Wednesday, 08.05.2024, via mail

Final presentations:
Thursday, 23.05.2024, 09:00 - 18:00, room: Oec 0.167 and
Friday, 24.05.2024, 09:00 - 18:00, room: Oec 0.169