Seminar: Aktuelle Forschungsansätze im Marketing

Course Information:

Deliverables:

  • Research Paper (15 Pages, written in English or German)
  • Presentation of Research Paper (10-15 minutes, slides and presentation in English)
  • Total of 6 credits (will not be graded on language skills, only on content)


Learning Objectives:

  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current Pricing Strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics


Introductory Session and Topic Presentation:
Tuesday, 31.01.2023, 12:15 - 13:45, room: Oeconomicum 0.167
You will find the presentation slides here.

Application Deadlines:
Tuesday, 14.02.2023, via http://www.uni-goettingen.de/de/505874.html (link will be unlocked on Tuesday, 31.01.2023)
Thursday, 16.03.2023, via FlexNow

Paper due:
Thursday, 01.06.2023, via Mail

Presentations:
Thursday, 15.06.2023, room: tba
Friday, 16.06.2023, room: tba