Seminar: Current research approaches in marketing

Course Information:


  • Research Paper (15 Pages, written in English or German)
  • Presentation of Research Paper (10-15 minutes, slides and presentation in English)
  • Total of 6 credits (Will not be graded on language skills, only on content)

Learning Objectives:

  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current Pricing Strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics

Introductory Session and Topic Presentation:
Tuesday, 26.01.2021, 10:00 - 12:00, via BigBlueButton
Presentation slides introductory session - SoSe 2021

Application Deadlines:
Tuesday, 09.02.2021, via Mail
Thursday, 11.03.2021, via FlexNow

Paper due:
Thursday, 06.05.2021, via Mail

Thursday, 20.05.2021, 9:00 - 17:00, Room: tba
Friday, 21.05.2021, 9:00 - 17:00, Room: tba