Seminar: Current research approaches in marketing

Course Information:

Deliverables:

  • Research Paper (15 Pages, written in English or German)
  • Presentation of Research Paper (10-15 minutes, slides and presentation in English)
  • Total of 6 credits (Will not be graded on language skills, only on content)


Objectives:

  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current Pricing Strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics