Seminar: Current research approaches in marketing

Course Information:


  • Research Paper (15 Pages, written in English or German)
  • Presentation of Research Paper (10-15 minutes, slides and presentation in English)
  • Total of 6 credits (Will not be graded on language skills, only on content)

Learning Objectives:

  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current Pricing Strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics

Introductory Session and Topic Presentation:
Tuesday, 25.01.2022, 10:00 - 12:00, via Zoom (

Application Deadlines:
Tuesday, date: 08.02.2022, via Mail
Thursday, date: 10.03.2022, via FlexNow

Paper due:
Thursday, date: 05.05.2022, via Mail

Thursday, date: 19.05.2022, room: tba
Friday, date: 20.05.2022, room: tba