Seminar: Current research approaches in marketing

Course Information:

Prof. Dr. Yasemin Boztuğ
Helena Schirmacher, M.Sc.


  • Research Paper (15 Pages, written in English or German)
  • Group presentation of research paper (10-15 minutes per person, slides and presentation in English)
  • Total of 6 credits (will not be graded on language skills, only on content)

Learning Objectives:

  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic
  • Understand research development by reviewing relevant articles from highly ranked journals
  • Critical discussion of the contents
  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics

Introductory Session and Topic Presentation:
Tuesday, 31.01.2023, 12:15 - 13:45, room: Oec 0.167
You will find the presentation slides here.

Application Deadlines:
Tuesday, 14.02.2023, via (link will be unlocked on Tuesday, 31.01.2023)
Thursday, 16.03.2023, via FlexNow

Paper due:
Thursday, 01.06.2023, via mail

Thursday, 15.06.2023, 09:00 - 18:00, room: Oec 0.167
Friday, 16.06.2023, 09:00 - 18:00, room: VG 1.102