Chair of Marketing and Consumer Behavior









Current research approaches in marketing




Course for Master's Programmes

Module M.WIWI-BWL.0078


Lecturer: Prof. Dr. Yasemin Boztug



Contact Person: Ahmet Samet Ergün




Required Examination:




  • Research paper: 15 Pages written in English or German

  • Group presentation of research paper: 10-15 minutes per person, slides and presentation in English

  • Total of 6 credits





Learning outcomes/core skills:




  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic

  • Understand research development by reviewing relevant articles from highly ranked journals

  • Critical discussion of the contents

  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics




Timetable



































Schedule Description
30.01.2025, 12:00 noon - 14:00 pm Introductory Session and Topic Presentation, Room: Oec 0.168

(You will find the presentation slides here)
14.02.2025 Application deadline through seminar registration
17.03.2025 Application deadline in FlexNow
19.05.2025 Submission of the seminar paper by Email
12.06.2025, 09:00 am - 18:00 pm Final presentation, Room: tba
13.06.2025, 09:00 am - 18:00 pm Final presentation, Room: tba









Introductory Session and Topic Presentation:



Thursday, 30.01.2025, 12:00 - 14:00
Room: Oec. 0.168





Application Deadlines:



Friday, 14.02.2025 (seminar registration)
Monday, 17.03.2025 (FlexNow)





Paper due by:



Monday, 19.05.2025





Final presentations:



Thursday,12.06.2025, 09:00 - 18:00
Room: tba and


Friday, 13.06.2025, 09:00 - 18:00
Room: tba



Contact Person: Ahmet Samet Ergün