Prof. Dr. Welf Weiger

Artikel in wissenschaftlichen, doppelt blind referierten Zeitschriften

• Engaging Business Customers Through Online Experiences in Different Cultures, in: Journal of International Marketing, forthcoming, 2023, Impact Factor: 8.13
• Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention, in: Electronic Markets, Vol. 32, Issue 4, S. 2491–2505, 2022 (zusammen mit N. Meyer (née Mozafari), M. Schwede, M. Hammerschmidt), Impact Factor: 6,017
• Deflected by the Tin Foil Hat? Word of Mouth, Conspiracy Beliefs, and the Adoption of Innovative Public Health Apps, Journal of Product Innovation Management, Vol. 40, No. 2, p. 154-174 2022 (zusammen mit T. Kraemer, S. Trang, M. Trenz), Impact Factor: 8,08
• The invisible leash: when human brands hijack corporate brands' consumer relationships, in: Journal of Service Management, Vol. 33, No. 3, p. 485-495, 2021 (zusammen mit J.N. Giertz, M. Hammerschmidt, L. D. Hollebeek) Impact Factor: 11,768
• Trust me, I’m a bot – Repercussions of chatbot disclosure in different service frontline settings, in: Journal of Service Management, Vol. 33, Issue 2, p. 221-245, 2022 (zusammen mit N. Mozafari und M. Hammerschmidt), Impact Factor: 11,768
• Content- Versus Community-Focus in Live Streaming Services: How to Drive Engagement in Synchronous Social Media, in: Journal of Service Management, Vol. 33, No. 1, 2022 (zusammen mit J.N. Giertz, M. Törhönen, J. Hamari), Impact Factor: 11,768
• Streamers: the new wave of digital entrepreneurship? Extant corpus and research agenda, in: Electronic Commerce Research and Applications, Vol. 46, March-April, 2021, 101027 (zus. mit J. Giertz, M. Törhönen, J. Hamari), Impact Factor: 3,824
• One App to Trace Them All? Examining App Specifications for Mass Acceptance of Contact-Tracing Apps, in: European Journal of Information Systems, Vol. 29, No. 4, 2020 (zusammen mit S. Trang, M. Trenz, M. Tarafdar, C. Cheung), Impact Factor: 3,20
• Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain, in: International Journal of Research in Marketing, Vol. 38, No. 2, p. 472-491, 2021 (zusammen mit T. Wolf, S. Jahn, M. Hammerschmidt), Impact Factor: 3,32
• Toward a Theory of Spirals: The Dynamic Relationship Between Organizational Pride and Customer-Oriented Behavior, in: Journal of the Academy of Marketing Science, Vol. 48, No. 3, p. 1-22, 2020 (zusammen mit T. Krämer, M. Gouthier, M. Hammerschmidt), Impact Factor: 9,36
• Experiences that Matter? The Motivational Experiences and Business Outcomes of Gamified Services, in: Journal of Business Research, Vol. 106, No. 1, p. 353-364, 2020 (zusammen mit M. Hammerschmidt, T. Wolf) Impact Factor: 4,874
• Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media, in: European Journal of Marketing, Vol. 53, No. 9, p. 1808-1832, 2019 (zusammen mit M. Hammerschmidt, H. Wetzel) Impact Factor: 1,50
• Don't You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement, in: Journal of the Association for Consumer Research, Vol. 3, No. 3, p. 364-378, 2018 (zusammen mit M. Hammerschmidt und H. Wetzel)
• Leveraging Marketer-Generated Appeals in Online Brand Communities: An Individual User-Level Analysis, in: Journal of Service Management, Vol. 28, No. 1, p. 133-156, 2017 (zusammen mit H. Wetzel und M. Hammerschmidt), Impact Factor: 3,230

• AI and the Vulnerable, in: Proceedings of the Pacific Asia Conference on Information Systems (PACIS), 2022 (zusammen mit N. Mozafari und M. Hammerschmidt)
• Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (zusammen mit N. Mozafari, M. Schwede, M. Hammerschmidt)
• That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions, in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 42, 2021 (zusammen mit N. Mozafari, M. Hammerschmidt)
• Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (zusammen mit N. Mozafari, M. Hammerschmidt)
• The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots, in: Proceedings of the International Conference on Information Systems (ICIS), Vol. 41, 2020 (zusammen mit N.Mozafari, M. Hammerschmidt)
• Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion, Corporate Associations, and Branding Strategies, in: EMAC Online Conference, 2020 (zusammen mit S. Fischer, M. Hammerschmidt)
• A Streamer’s Stream: The What and How of Successful Social Live Streaming, in: 2020 AMA Winter Academic Conference Proceedings, San Diego, CA, USA, 2020 (zusammen mit J. Giertz, M. Törhönen, J. Hamari), forthcoming.
• Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, in: Proceedings of the International Conference on Information Systems, München, 2019 (zusammen mit S. Fischer, M. Hammerschmidt).
• How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle, in: Proceedings of the 41st ISMS Marketing Science Conference, Rom, Italien, 2019 (zusammen mit O. Elshiewy und S. Jahn).
• Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street VI Conference Proceedings, 2019 Fontainebleau, France, 2019 (zusammen mit S.F. Fischer und M. Hammerschmidt).
• Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure, in: GamiFIN 2019 Conference Proceedings, Levi, Finnland, 2019 (zusammen mit S. Trang).
• Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews, in: AMA Summer Academic Conference Proceedings, Boston, MA, USA, 2018 (zusammen mit N. Ahrend, M. Hammerschmidt, W. Toporowski)
• Gamified Services: How Gameful Experiences Drive Customer Commitment, in: GamiFIN 2018 Conference Proceedings, Pori, Finland, p. 75-82, 2018 (zusammen mit T. Wolf, M. Hammerschmidt)
• Gamified digital services: How gameful experiences drive continued service usage, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 51, p. 1187-1196, 2018 (zusammen mit M. Hammerschmidt und T. Wolf)
• Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model, in: Proceedings of the 77th Annual Meeting of the Academy of Management, Atlanta, USA, 2017 (zusammen mit M. Hammerschmidt, Th. Jaskolka).
• Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media, in: Baker Retailing Center Conference Proceedings, Philadelphia, USA, The Wharton School, 2017 (zusammen mit M. Hammerschmidt, H. Wetzel).
• Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, in: Proceedings of the ISMS Marketing Science Conference, Los Angeles, USA, 2017 (zusammen mit M. Hammerschmidt, W.W. Moe, H.A. Wetzel).
• Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, in: Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, CA , 2017 (zusammen mit M. Hammerschmidt und H. Wetzel).
• Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion, in: AMA Winter Marketing Academic Conference Proceedings, Orlando, FL, USA , 2017 (zusammen mit S. Fischer und M. Hammerschmidt).
• Behavioral Engagement in Social Media: Measurement, Drivers and Impact on Purchase Behavior, in: Proceedings of the INFORMS Annual Meeting 2016, Nashville, TN, USA, 2016 (zusammen mit W. Moe, H. Wetzel und M. Hammerschmidt).
• Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, in: AMA Winter Marketing Academic Conference Proceedings, Las Vegas, NV, USA , 2016 (zusammen mit M. Hammerschmidt und H. Wetzel).
• The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, in: Thought Leaders in Customer Engagement and Customer Relationship Management Conference, 2015, HEC, Paris (zusammen mit M. Hammerschmidt, H. Wetzel)
• The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (zusammen mit H. Wetzel und M. Hammerschmidt).
• Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (zusammen mit H. Wetzel und M. Hammerschmidt).
• Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (zusammen mit H. Wetzel und M. Hammerschmidt).
• Are We All Brand Managers? Understanding The Facets And Drivers Of Brand Democratization, in: Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (zusammen mit M. Hammerschmidt und H. Wetzel).

• Giving or Receiving in Social Media: Can Content Marketing Simultaneously Drive Productive and Consumptive Engagement?, in: Sprott, D. / Hollebeek, L. (Eds.): The Handbook of Research on Customer Engagement, Cheltenham, UK, 2019, p. 186-203 (zusammen mit M. Hammerschmidt, T. Scholdra)

• So misst Du den Return on Social Media – Metriken für ein modernes Markenmanagement, in: SocialHub Mag, 6, S. 67-73, 2018 (zusammen mit S. Fischer, M. Hammerschmidt, W., T. Schulze)