Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, in: Association for Consumer Research Latin America Conference, Quito, Ecuador.
(mit H. Schirmacher, O. Elshiewy)

When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, in: 49th ACR Conference, Seattle, USA.
(mit G. Stremmel, O. Elshiewy)

That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, in: Food Reformulation – Regulation and Marketing, Munich, Germany.
(mit H. Schirmacher, O. Elshiewy)

Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, in: AMA Marketing and Public Policy Conference, 30, 68-70.
(mit M. Breaz, S. Jahn)

Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats, in: Advances in Consumer Research, 47, 960.
(mit M. Breaz, S. Jahn)

Meaningful Numbers: Using Redundant Qualitative Cues to Reaffirm Quantitative Reference Points, in: Proceedings of the 48th EMAC Conference, Hamburg, Germany.
(mit M. Breaz, S. Jahn)

Toward a Generalized Adoption Modeling Framework, in: AMA Winter Academic Conference 2019, Austin, USA.
(mit S. Jahn, M. Schlather)

Toward a Generalized Adoption Modeling Framework, in: 41st Annual ISMS Marketing Science Conference, Rome, Italy.
(mit S. Jahn, M. Schlather)

How Consumers Use Nutrition Information, in: 41st Annual ISMS Marketing Science Conference, Rome, Italy.
(mit S. Jahn, D. Guhl, S. Sanjari)

Meaningful Numbers: How Consumers' Label Comprehension and Healthful Preferences Benefit from the Reinforcement of Numerical Reference Points with Verbal Cues, in: Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
(mit M. Breaz, S. Jahn)

Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences, in: European Association for Consumer Research Conference, Ghent, Belgium.
(mit M. Breaz, S. Jahn)

When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, in: Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
(mit C. L. Demming, S. Jahn)

One Label, Two Choices: How Nutrition Knowledge and Time Pressure Impact Use of Front-of-Package Nutrition Labels, in: Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
(mit S. Sanjari, S. Jahn)

How Summary Nutrition Information Reduces Overindulgence, Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
(mit S. Jahn, T. Dannewald, T. Doering, J. Schuch)

"Low Fat" but High in Sugar: Consumer Response to Potentially Misleading Nutrition Claims. Proceedings der European Marketing Academy Conference 46: 1-7.
(mit O. Elshiewy, S. Jahn, T. Doering)

Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats, Proceedings of the 2017 AMA Winter Educators' Conference, Orlando, USA.
(mit S. Sanjari, S. Jahn)

Health Claims Can Make You Fat, But Only When They Are Relevant, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(mit S. Jahn, T. Dannewald)

Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(mit O. Elshiewy, S. Jahn)

How Reference Information Can Tame What-the-Hell Behaviors, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(mit S. Jahn, J. Schuch, T. Dannewald)

Why One Does Not Fit All: Towards an Integrative Framework of Nutrition Label Format Effectiveness, Proceedings of the 45th EMAC Conference, Oslo, Norway.
(mit S. Sanjari, S. Jahn)

Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
(mit J. Schuch, S. Jahn)

Consumers' Individual Response to Nutrition Labeling - A Study With Supermarket Scanner Data, 36th INFORMS Marketing Science Conference, Atlanta, USA.
(mit O. Elshiewy)

The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
(mit O. Elshiewy, S. Jahn)

Understanding Nutrition Information: How Reference Points Affect Healthful Food Choice, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA.
(mit J. Schuch, S. Jahn, T. Dannewald)

The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
(mit O. Elshiewy)

The Impact of Framed Reference Points, Source Credibility and Nutrition Involvement on Attribute Utility and Importance, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
(mit J. Schuch)

The Role of Price Expectations in the Impact of Price Promotions, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
(mit A. Szczepanski)

How do Health Claims Influence Product Choice Behavior? - An Experimental Study, INFORMS Marketing Science Conference, Boston, USA.
(mit K. Grunert, L. Lähteenmäki)

Are Consumers Influenced in Their Food Choice by Health Labels?, Proceedings of the 41st EMAC Conference, Lisbon, Portugal.
(mit H. J. Juhl, O. Elshiewy, M. B. Jensen)

A Decision-supported Tool for Recommending Promising Categories for Targeted Promotions, INFORMS Marketing Science Conference, Cologne, Germany.
(mit E. Breugelsman, T. Reutterer)

How to Select a Proper Market Basket Ensemble? A Comparison between Data-Driven and Ad Hoc Results, Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.
(mit T. Reutterer)

A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases, Proceedings of the 35th EMAC Conference, Athens, Greece.
(mit T. Reutterer)

A Market Basket Analysis Based on the Multivariate MNL Model, Proceedings of the 34th EMAC Conference, Milan, Italy.
(mit L. Hildebrandt)

Comparison of a Semiparametric Utility Choice Model Estimated by Two Different Algorithms, Proceedings of the 29th EMAC Conference, Rotterdam, Netherlands.
(mit M. Abe, L. Hildebrandt)

The Application of Nonparametric Methods in Marketing, Proceedings of the 27th EMAC Conference, Stockholm, Sweden.
(mit L. Hildebrandt)

Ansätze zur Warenkorbanalyse im Handel. In Markus Schuckel & Waldemar Toporowski (Eds.), Theoretische Fundierung und praktische Relevanz der Handelsforschung. Wiesbaden, Germany: Deutscher Universitäts-Verlag, 217-233.
(mit L. Hildebrandt)

A Market Basket Analysis Conducted with a Multivariate Logit Model. In Myra Spiliopoulou, Rudolf Kruse, Christian Borgelt, Andreas Nürnberger & Wolfgang Gaul (Eds.), From Data and Information Analysis to Knowledge Engineering. Heidelberg, Germany: Springer, 558-565.
(mit L. Hildebrandt)

Eine Simulation zum Test psychologischer Theorien der Preisbewertung. In Thorsten Posselt & Christian Schade (Eds.), Quantitative Marketingforschung in Deutschland. Berlin, Germany: Duncker & Humblot, 253-275.
(mit L. Hildebrandt)

Die Schätzung von Responsefunktionen mit parametrischen und nichtparametrischen Verfahren über Scannerdaten. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 807-819.
(mit L. Hildebrandt)

Nichtparametrische Methoden zur Schätzung von Responsefunktionen. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 241-254.
(mit L. Hildebrandt)

Nonparametric Modeling of Buying Behavior in Fast Moving Consumer Goods Markets. In Georgios Papastefanou, Peter Schmidt, Axel Börsch-Supan, Hartmut Lüdtke & Ulrich Oltersdorf (Eds.), Social and Economic Research with Consumer Panel Data. Mannheim, Germany: ZUMA Nachrichten Spezial, 189-205.
(mit L. Hildebrandt)

Stichworte (Kontingenzanalyse, Logistische Regression, Logit-Modell, Log-lineare Modelle, Probit-Modell) zur Analyse von Wahlmodellen. In Hermann Diller (Ed.), Vahlens Großes Marketinglexikon. Munich, Germany: Beck, Vahlen, 821-822, 926-928, 1386.
(mit L. Hildebrandt)

Testing the Multinomial Logit Model. In Wolfgang Gaul & Reinhold Decker (Eds.), Classification and Information Processing at the Turn of the Millenium. Heidelberg, Germany: Springer, 296-303.
(mit K. Bartels, M. Müller)

Matrix Handling. In Wolfgang Härdle, Sigbert Klinke & Marlene Müller (Eds.), XploRe Learning Guide. Berlin, Germany: Springer, 429-463.
(mit M. Müller)

A Multistep Approach to Derive Targeted Category Promotions, Marketing Science Institute, Working Paper Series, Report No. 10-118.
(mit E. Breugelmans, T. Reutterer)

A Combined Approach for Segment-Specific Analysis of Market Basket Data, Marketing Science Institute, Working Paper, Report No. 07-105.
(mit T. Reutterer)

An Empirical Test of The Consumer Behavior Theory of Price Valuation Using a Semiparametric Approach, Reference Prices and Accounting for Heterogeneity, Discussion Paper, Report No. 2006-057, SFB 649.
(mit L. Hildebrandt)

The Effect of Inventory on Purchase Incidence: Empirical Analysis of Opposing Forces of Storage and Consumption.
(mit D. R. Bell)

Nicht- und semiparametrische Markenwahlmodelle im Marketing.
(mit L. Hildebrandt)