KONFERENZBEITRÄGE

• Knauß, J./ Ullrich, S./ Bidler, M. (2025). Disclosing Data for the Planet: Understanding Consumers’ Privacy-Related Decision-Making for Sustainable Purposes. In Proceedings of the European Marketing Academy Conference 2025, Madrid/Spain.


• Knauß, J./ Bidler, M./ Ullrich, S. (2025). Disclosing Data for the Planet: Understanding Consumers’ Privacy-Related Decision-Making for Sustainable Purposes. In Proceedings of the AMA Summer Academic Conference, Chicago/USA.


• Ullrich, S./ Demming, C. L./ Toporowski, W. (2024): More is not always better, but when is it? Investigating the Influence of Comprehensiveness on the Effectiveness of Sustainability Labels. In Proceedings of the European Marketing Academy Conference 2024, Bucharest/Romania.


• Ullrich, S./ Demming, C. L./ Hutter, C. (2023): Effectiveness of Labels on Consumer Sustainability Assessment of Food: Evidence from an Eye-Tracking Study. In Proceedings of the European Marketing Academy Conference 2023.