Henrietta Batinovic, M.Sc.

Beiträge in Konferenzbänden

• Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 57, 2024 (zusammen mit F. Tingelhoff, S. Schöbel, M. Hammerschmidt)