Henrietta Batinović, M.Sc.

Publications in Refereed Proceedings

• Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 57, 2024 (with F. Tingelhoff, S. Schöbel, M. Hammerschmidt)