Publikationsliste


Doctoral Thesis:



Presentations:

  • "Wirkungen ausgewählter Charakteristika von Hilfe-Tools auf das Kauf- und Retourenverhalten im Online-Bekleidungshandel", Forschungstagung Marketing 2015, Trier, 11.09.2015.



Articles in Conference Proceedings:

  • Ahrend, N./Weiger, W. H./Hammerschmidt, M./Toporowski, W. (2018): Stand by Me: Escaping the Webrooming Dilemma through Integrating Product Presentation Tools and Product Reviews, in: Gal, D./Hewett, K./Jayachandran, S. (ed.): Proceedings of the 29th AMA Summer Academic Conference Big Ideas and New Methods in Marketing, Boston, Massachusetts, USA.