Introduction to Market Research
Prof. Dr. Yasemin Boztuğ
Bachelor BWL, VWL, VWL alt, WInfo, WiPäd
Students will be introduced to the fundamentals of market research. The aim of the course is to acquire the following knowledge:
- Theoretical foundations of market research
- Methods of market research (qualitative and quantitative)
- Development and design of questionnaires and experiments
- Analysis of questionnaires and experiments
- Application of statistical methods to marketing contexts
The event will take place live online, a recording will be made available afterwards in StudIP.
Time and Place:
Mondays, 10:15 - 11:45 o'clock, Room t.b.a.
Exam (90 minutes), 6 credits
Date and format, t.b.a.