Introduction to Market Research
Lecturer:
Prof. Dr. Yasemin Boztuğ
Target Audience:
Bachelor BWL, VWL, VWL alt, WInfo, WiPäd
Learning Goals:
Students will be introduced to the fundamentals of market research. The aim of the course is to acquire the following knowledge:
- Theoretical foundations of market research
- Methods of market research (qualitative and quantitative)
- Development and design of questionnaires and experiments
- Analysis of questionnaires and experiments
- Application of statistical methods to marketing contexts
The event will take place live online, a recording will be made available afterwards in StudIP.
Time and Place:
Lecture:
Mondays, 10:15 - 11:45 o'clock, Room t.b.a.
Required Examinations:
Exam (90 minutes), 6 credits
Date and format, t.b.a.