English course offerings in the winter term 2020/2021

Course list for the master degree program
Global Markets, Local Creativities (GLOCAL)


Mandatory courses (3 of 3)


  • M.WIWI-HGM.0008: Global History of Marketing and Mass Consumption
    Tue 2.30-4 pm, ZHG006 (J. Logemann)
  • M.WIWI-HGM.0009: Immigrant Entrepreneurship
    Thu 2.30-4 pm, ZHG006 (H. Berghoff)
  • M.WIWI-VWL.0146: Topics in Globalization
    The course by A. Mané Estrada takes place in January and February 2021:



Elective courses (2 of 12)