Prof. Dr. Yasemin Boztuğ
Bachelor BWL, VWL, VWL alt, WInfo, WiPäd, Erasmus Students, Business and Economics
After successful attendance the students should understand the foundations of international marketing as well as the diverse environments of global markets. Moreover, they should be able to assess global marketing opportunities and develop international marketing strategies.
- Introduction to international marketing
- Social and cultural environments
- Political, legal, and regulatory environments
- International marketing strategy (country selection, entry-modes, international marketing mix)
- Branding across cultures
The course conveys theoretical knowledge which is enriched by case studies.
Time and Place:
The lecture will be offered again in the winter semester 2021/22 .
Exam (90 Minuten), 6 Credits
Exam Review Registration:
International Marketing Exam Review Registration