Dr. Steffen Jahn
Fernanda Carneiro-Otto, M.Sc.
Bachelor BWL, VWL, VWL alt, WInfo, WiPäd, Erasmus Students, Business and Economics
After successful attendance the students should understand the foundations of international marketing as well as the diverse environments of global markets. Moreover, they should be able to assess global marketing opportunities and develop international marketing strategies.
- Introduction to international marketing
- Social and cultural environments
- Political, legal, and regulatory environments
- International marketing strategy (country selection, entry-modes, international marketing mix)
- Branding across cultures
The course conveys theoretical knowledge which is enriched by case studies.
Time and Place:
Wednesdays (beginning 02.11.2022), 14:15 – 15:45 o'clock, room: ZHG 104
Friday, 28.10.2022 10:00 – 16:00 o'clock, room: ZHG 105
Friday, 11.11.2022 10:00 – 16:00 o'clock, room: ZHG 105
Friday, 25.11.2022 10:00 – 16:00 o'clock, room: ZHG 105
Exam (90 minutes), 6 credits
14.12.2022, 14:15-15:45 o'clock, room: 0.120 Waldweg 26, Hochhaus
Registration will open two weeks before lectures.