Prof. Dr. Yasemin Boztuğ
Fernanda Carneiro-Otto, M.Sc.
Bachelor BWL, VWL, VWL alt, WInfo, WiPäd, Erasmus Students, Business Economics
After successful attendance the students should understand the foundations of international marketing as well as the diverse environments of global markets. Moreover, they should be able to assess global marketing opportunities and develop international marketing strategies.
- Introduction to international marketing
- Social and cultural environments
- Political, legal, and regulatory environments
- International marketing strategy (country selection, entry-modes, international marketing mix)
- Branding across cultures
The course conveys theoretical knowledge which is enriched by case studies.
Time and Place:
Tuesdays, 10:15 am – 11:45 am, 24.10.2023 - 12.12.2023, room: ZHG 102 and
Wednesdays, 2:15 pm – 3:45 pm, 25.10.2023 - 13.12.2023, room: ZHG 006
Written exam (90 minutes) - 6 credits
Tuesday, 19.12.2023, 2:15 pm – 3:45 pm, room: ZHG 011
Registration will open two weeks before lectures.