Pricing Strategy

Lecturer:
Prof. Dr. Yasemin Boztuğ

Teaching Assistant:
Helena Schirmacher, M. Sc.

Target Audience:
Master MEB 1-2 (formerly MDM), FRS, MAN, GLOB, IECO, BWL D from 5, VWL D from 5, WINF D from 5, SOW D from 5

Course Language:
English

Learning Outcome, Competences:
After successful attendance the students should be able to implement the most important determinants of pricing policy and pricing management, as well as to apply selected marketing techniques, marketing strategies, psychological and economic theories for the analysis of optimal pricing strategies. Further, the students learn to investigate the pricing strategy from a B2B and B2C perspective, completed on case studies and caselets.

Content:

  • Introduction to pricing strategy
  • Value creation
  • Market segmentation and pricing structure
  • Price adjustment
  • Pricing strategy and price level
  • Cost and financial analysis



Time and Place:
Lecture (Start: 25.10.2022)
Tuesdays, 12:15 – 13:45 o'clock, room: ZHG 006
Thursdays, 10:15 – 11:45 o'clock, room: ZHG 006

Tutorial (Start: 02.11.2022)
Wednesdays, 16:30 - 18:00 o'clock, room: ZHG 002

Examination:
Written exam (90 Minutes) - 6 Credits
15.12.2021, 10:15 - 11:45 o'clock, room: 0.120, Waldweg 26, multi-storey building
Alternate exam date: late April/early May (will be announced prior to the end of the course)