Electronic Commerce (B.Sc.)
|Type of course||Lecture|
|Term||Every winter term (except for winter term 2022/2023)|
|Courses of study||Bachelor of Science in Business Information Systems (Specialization in "information and communication technology" or elective)
Bachelor of Science in Business (Specialization in "Marketing and E-Business" or elective)
Others: upon request
|Examination||Written exam (100%)|
|Lecturer||Prof. Dr. Manuel Trenz|
Course objectives and content
The objective of this course is to familiarize students with the forces driving electronic commerce. They understand the impact of technology on the way businesses sell their goods or services in electronic channels. They can assess challenges in business development for such companies and are familiar with appropriate models and theories to address these challenges. The awareness of social and ethical issues attached to technology enables them to make sound strategic decisions in the field of electronic commerce.
The course introduces the foundations of Electronic Commerce. Topics covered in this course include:
- Foundations of E-Commerce (E-Commerce infrastructure; Business models for E-Commerce)
- Relevant issues in E-Commerce (Online consumer behavior, Products and services in E-Commerce, Pricing strategies in E Commerce; Social Media and Advertising in E-Commerce)
- Advanced topics of E-Commerce (B2B E-Commerce; Legally and technically securing E-Commerce; Ethical issues in E-Commerce)
Further information can be found in UniVZ.