Chair of Interorganizational Information Systems

New research on Omnichannel Integration accepted for publication in MIS Quarterly

MISQ

An article by Manuel Trenz, Daniel Veit and Chee-Wee Tan entitled “Disentangling the Impact of Omnichannel Integration Services on Consumer Behavior in Integrated Sales Channels” has been accepted for publication in Management Information Systems Quarterly.

‘Brick-and-mortar’ retailers, when expanding their businesses to online channels, can either add a separate online channel or integrate channels to enhance service offerings. This study sheds light on when and why massive investments into channel integration would be preferred over online optimizations. More...


Manuel Trenz joins University of Goettingen as Professor for Interorganizational Information Systems

Trenz

Prof. Dr. Manuel Trenz is the new Chair of Interorganizational Information Systems at the Faculty of Business and Economics since June 1, 2019. His research addresses the targeted use of information systems and digital innovations and their influence on organizations and individuals. At the Faculty of Business and Economics, he will offer courses on digital commerce, the design of digital business relationships through inter-organizational information systems, and the mechanisms of digital markets and platforms in Bachelor's and Master's programs. More...


Call for Papers - WI 2020: Platforms And The Sharing Economy

News_WI2020

Manuel Trenz, in cooperation with Timm Teubner (TU Berlin) and Marc Adam (University of Newcastle), is offering a track on "Platforms and The Sharing Economy" as part of the International Conference on Wirtschaftsinformatk (WI2020).

We are looking forward to receiving your submissions. More...