Digital Strategy and Interorganizational Information Systems (M.Sc.)

Type of course Lecture and exercise course
Term Every summer term
Credits 6 ECTS
Module M.WIWI-WIN.0034
Courses of study Master of Science in Business Information Systems
Master of Science in Marketing and E-Business
Master of Science in Management
Master of Science in Global Business
Others upon request
Course language English
Examination Written exam (5 ECTS)
Case study presentation and discussion (1 ECTS)
Lecturer Prof. Dr. Manuel Trenz

Course content

This course covers the fundamentals of digital business strategies and the opportunities and challenges arising from interorganizational information systems with a particular focus on digital interactions and exchange with other market entities (i.e., firms, customers).

Topics covered in this course include:
  • Digital strategy and digital business models
  • Interorganizational information systems
  • Omnichannel strategies
  • Information goods and servitization
  • Digital customer interaction strategies
  • The role of data and information privacy
  • Ethical aspects


Further information can be found in UniVZ.