Internet Economics - M.WIWI-WIN.0009 -
|Frequency||Every summer semester|
|Type of Course||Lecture|
ContentThe lecture deals with the principles of Internet economics from a theoretical and application-oriented point of view. The characteristics of digital goods, networks and network effects, the essential economic principles of the music industry, the foundations of value creation in the music industry, particularly possible pricing strategies, as well as strategic and organizational aspects of off-shoring software development are presented. As part of the exercise, the contents of the lecture will be deepened with the help of case studies and exercises.
Study GoalsThe students should get to know and understand the principles of internet economics from a theoretical and application-oriented perspective.
NoteThe introduction event for the summer semester 2018 took place on April 12 at 4:15 pm in ZHG 103. The recording and slides of the introduction event can be found here:
Date Overview 2019
|What?||Where and When?|
|Introduction Event||17.04.2019 at 2:15 p.m. in ZHG 103|