PUBLICATIONS BY DR. HELENA SCHIRMACHER

REFEREED JOURNAL ARTICLES

2023

That's not natural! Consumer response to disconfirmed expectations about ‘natural’ food, in: Appetite, 180, 106270.
(with O. Elshiewy, Y. Boztug)

REFEREED CONFERENCE PROCEEDINGS

2022

Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, in: Association for Consumer Research Latin America Conference, Quito, Ecuador.
(with O. Elshiewy, Y. Boztug)

2021

That’s not Natural! Consumer Reactions to Disconfirmed Expectations about ‘Natural’ Food, in: Proceedings of the 50th European Marketing Academy Conference, Madrid, Spain.
(mit Y. Boztug, O. Elshiewy)

Portrait photo of Helena Schirmacher. She is wearing a blue T-shirt with a white patterned blazer.

Contact

Dr. Helena Schirmacher

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3 (Oeconomicum)

Room 1.235

37073 Göttingen

Tel.: +49 (0)551 / 39-29048
Email: helena.schirmacher@uni-goettingen.de

Consultation Hour: By appointment