PUBLICATIONS BY CHIARA PFEIFFER, M.SC.

REFEREED CONFERENCE PROCEEDINGS

2026

Listening to the Wind of Slack Change: The Influence of Salary Proximity on the Pain of
Payment and Purchase Likelihood, in: Proceedings of the
European Marketing Academy, 55th, (134149).
(with Y. Boztug, S. Jahn)

2025

How soon is soon enough?: The Influence of Salary Payment Proximity on the Pain of Payment, in: Proceedings of the European Marketing Academy, 54th, (126282), Madrid, Spain.
(with Y. Boztug, S. Jahn)

2025

Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter, in: Academy of Marketing Science Conference, 98-99, Montreal, Canada.
(with F. J. Lang, M. K. Marquardt, O. Roll, M. Lichters)

Portrait photo of Chiara Pfeiffer. She wears a black top.

Contact

Chiara Pfeiffer M.Sc.

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum) Room 1.235

37073 Göttingen

Phone: +49 (0)551 / 39-29048
Email: chiara.pfeiffer@uni-goettingen.de

Consultation Hour: By appointment