Location analysis and customer profile of the "Badeparadies Eiswiese" in Göttingen

Project management: Dr. H.-D. von Frieling, U. Schmidt, A. Sohst
Project period: October 2005 to March 2006

Project objectives:
The "Badeparadies Eiswiese" is one of the biggest (more than 600,000 visitors per year) and due to its variety one of the most attractive swimming pools in the south of Lower Saxony and the north of Thuringia and Hesse. The Göttinger Sport und Freizeit GmbH & Co. KG commissioned the workgroup for regional market research (Direction: Dr. H.-D. von Frieling) to analyze the demand structur and to compile a SWOT analysis in order to optimize attrictiveness and offers of the "Badeparadies Eiswiese". The objectives of the project were to identify the sectoral and regional market structure and market potentials and to gather image, attractiveness, and suggestions for improvements using data of a visitor survey conducted in autumn 2005.


Appendant maps:

Intra-urban catchment area of the "Badeparadies Eiswiese"


Theoretical interaction probability with the "Badeparadies Eiswiese"


Appendant documents:
Frieling, H.-D. von et al. (2006): Standortanalyse und Kundenprofil des "Badeparadieses Eiswiese" in Göttingen : Forschungsbericht: GIS-gestützte Modellierung von Einzugsbereichen und ihre Nutzung im Standortmarketing von Freizeitinfrastruktureinrichtungen - am Beispiel des Freizeitsbades "Badeparadies Eiswiese" in Göttingen. Unpublished Manuscript - Göttingen: Institute of Geography.

Frieling, H.-D. von (2006): Standortanalyse und Kundenprofil des "Badeparadieses Eiswiese" in Göttingen - Aufgaben und Möglichkeiten regionaler Marktforschung. In: ZELTSchriften, Volume 3, 2006, pp. 141-54.


Appendant links:
Badeparadies Eiswiese (in German)