Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS

  • Consumer Behavior
  • Influence Factors on Purchase Decisions
  • Cross Cultural Studies
  • E-Commerce

    • ACADEMIC CAREER

    Since November 2022
    Georg-August-Universität Göttingen, Germany
    Doctoral Studies

    February 2019 - May 2022
    Uşak University, Uşak, Turkey
    Business Administration (M.A.)
    Major: Marketing

    Master thesis:
    Evaluation of Young Consumers’ Online Shopping Website Preferences by Conjoint Analysis and Market Simulation

    October 2019 - March 2021
    Julius-Maximilians-Universität Würzburg, Germany
    Studies Abroad

    September 2014 - August 2018
    Anadolu University, Eskişehir, Turkey
    Business Administration (B.A.)

    September 2017- January 2018
    Haute Ecole EPHEC, Brussels, Belgium
    Studies Abroad


    PROFESSIONAL CAREER

    Since November 2022
    Georg-August-University Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Research Assistant

    November 2020- January 2021
    Hair 24, Wächtersbach, Germany
    Marketing Intern

    September 2018- November 2018
    Securitim GmbH, Essen, Germany
    Marketing Intern