Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS


  • Consumer Behavior
  • Social Media
  • Nutrition and Health Claims
  • Advertising effectiveness

    • ACADEMIC CAREER

    since April 2024
    Georg-August-Universität Göttingen, Germany
    Doctoral Studies

    October 2019 - September 2021
    University of Erlangen-Nuremberg, Germany
    Professional study Program Marketing Management,
    Master of Marketing Management (MMM)

    Master Thesis:
    Analysis of the digital marketing strategy for key accounts

    October 2015 - September 2019
    University of Erlangen-Nuremberg, Germany
    Business Studies, Bachelor of Arts (B.A)

    Bachelor Thesis:
    How to measure CEOs‘ personalities by using Content Analysis – Extraversion vs. Introversion

    PROFESSIONAL CAREER

    since April 2024
    Georg-August-Universität Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Research Assistant

    May 2023 - March 2024
    DATEV eG
    Quality Management - Monitoring
    Data Specialist

    February 2022 - April 2023
    DATEV eG
    Marketing Operations
    Communication Manager

    August 2021 - January 2022
    DATEV eG
    Regional Sales
    Account Manager Internal Sales

    June 2019 - June 2021
    Siemens AG
    Vertical Sales & Communication
    Working Student

    October 2018 - April 2019
    A.W. Faber-Castell Cosmetics GmbH
    Sales & Marketing
    Student Intern

    October 2017 - October 2018
    Faber-Castell AG
    Legal & Compliance
    Working Student