2 neue Veröffentlichungen in den Conference Proceedings der Americas Conference on Information Systems (AMCIS) 2019
Die folgenden Beiträge wurden auf der AMCIS 2019 veröffentlicht:
Werth, O., Rodríguez Cardona, D., Nowatschin, J., Werner, M., Guhr, N., Breitner, M. H. 2019. "Challenges of the Financial Industry - An Analysis of Critical Success Factors for FinTechs," Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Cancún, Mexico.
Abstract: FinTechs are attracting ongoing interest in both academia and practice. With the use of techniques borrowed from grounded theory, we analyze material from 10 interviews with managers and Chief Executive Officers at FinTechs and 8 interviews with venture capitalists (VCs). We examined 15 critical success factors (CSFs) for FinTech ventures. These are divided into 9 factors that generally apply to general ventures: (1) team, (2) entrepreneur, (3) capital, (4) product/market fit, (5) idea and execution, (6) pivoting and continuous learning, (7) customer acquisition, (8) internationalization, and (9) networking. In addition, we examine 6 factors that have specific relevance to FinTech venture success, namely, (10) technological advantage, (11) regulatory knowledge, (12) B2B focus, (13) incumbent partnerships, (14) growth potential, and (15) exit options for VCs. Our study expands the literature on CSFs for FinTechs and provides recommendations for entrepreneurs to be more successful.
Rodríguez Cardona, D., Werth, O., Schoenborn, S., Breitner, M. H. 2019. "A Mixed Methods Analysis of the Adoption and Diffusion of Chatbot Technology in the German Insurance Sector," Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Cancún, Mexico.
Abstract: In recent years, gradual improvements in information, computing, communication and connectivity technologies have enabled new technical possibilities for the adoption of Chatbots across diverse sectors. In the case of the insurance sector, the implementation of service innovations based on Chatbot technology can contribute, among other benefits, to improve the efficiency across the insurance value chain, reduce costs and generate customer loyalty and trust (Barrett et al., 2015; Ross et al., 2016). However, despite the advantages, the adoption success of Chatbot Technology depends on the understanding of the ambivalent perceptions, attitudes, and beliefs of the main social actors (i.e. practitioners and potential users) towards the customer interface. Using a mixed methods design based on an interpretive paradigm and within the frameworks of acceptance and diffusion research, we identified the “relative advantages” and “IS infrastructure” as the most critical ambivalent socio-technical factors for the adoption and diffusion of Chatbot technology in Germany.