Prof. Dr. Isabell Lenz
Academic education| since 07/2011 | Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen. |
| Master thesis | Debt and Debt Overload of Private Households – Multilevel Analyses Based on Socio-Economic Panel |
| 10/2004 - 02/2011 | Studies of sociology, economics and psychology at theJohannes Gutenberg-University of Mainz Focus: marketing, empirical social research,statistics and econometrics, sociology of organisation, psychology of development |
| 08/2007 - 01/2008 | Study abroad at the University of Mälardalen |
Professional qualification
| 10/2008 - 09/2009 | Department "Organisation von Arbeit und Beruf", Prof. Dr. Peter Preisendörfer, Institut für Soziologie, University of Mainz Student Assistant, participation in the empirical project "Determinanten der Bildungsbeteiligung" Tutoress of SPSS course |
| 05/2008 - 12/2009 | Deutsche Börse AG, Eschborn Student assistant in Market & Business Analysis |
| 02/2008 - 04/2008 | Synovate GmbH, Wiesbaden Internship in Market Research |
| 11/2006 - 09/2008 | Department "Organisation von Arbeit und Beruf", Prof. Dr. Peter Preisendörfer, Institut für Soziologie, University of Mainz Student assistant, tutoress of statistics |
Publications in Refereed Journals
- Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI, in: Journal of the Academy of Marketing Science, Vol. 45, No. 5, p. 677-697, 2017 (with M. Hammerschmidt, H. Wetzel), Impact Factor: 3,744
Publications in Refereed Proceedings
- Firm Value Effects of Stakeholder Welfare Protection and Enhancement: The Role of Marketing Levers, in: Proceedings of the 42nd EMAC Conference, Oslo, Norway, 2016 (with H. Wetzel, M. Hammerschmidt).
- Doing Good After Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, in: AMA Winter Educators conference Proceedings, Las Vegas, NV, USA, 2016 (with H. Wetzel, M. Hammerschmidt).
- Strengthening Firm’s Societal Role – How Compensation Strategies Help to React on Social Misconduct, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, M. Hammerschmidt).
- 'Goodwill Hunting' - How Companies Should React on Social Misconduct, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (with H. Wetzel, M. Hammerschmidt).
- How Companies Should React on Social Misconduct – The Role of In- and Extra-Domain Compensation, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (with M. Hammerschmidt, H. Wetzel).
- The Impact Of Google Search And Print Media On Private Investors’ Trading Volume, in: Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (with N. Jabs, H. Wetzel).