Chair of Marketing and Innovation Management










The Central Learning and Study Building and the forecourt are shown from a bird's-eye view. The sky is slightly cloudy.










TEACHING




Here you will find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on subject areas and allocation procedures for theses.












BACHELOR MODULES






  • Legend





    Type



    LLecture



    EExercise



    SEMSeminar



    PSProject Seminar



    CSCase Study




    Semester




    takes place




    is recorded


















































Module Type Semester ECTS
WiSe'26/27 SoSe'27 WiSe'27/28 SoSe'28 WiSe'28/29
Current Challenges in Innovation Management
SEM
6
Customer and Brand Analytics
L
6














MASTER MODULES






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    Module



    BBachelor's module



    MMaster's module




    Type



    LLecture



    EExercise



    SEMSeminar



    PSProject Seminar



    CSCase Study




    Semester




    takes place




    is recorded
































































































Module Type Semester ECTS
WiSe'26/27 SoSe'27 WiSe'27/28 SoSe'28 WiSe'28/29
Innovation Management
L
6
Strategic Marketing
L
E
6
Advanced Research Methods (NEW)
L
E
6
Current Issues in Innovation Management
SEM
6
Practical Project (NEW)
SEM
12
Research Project (NEW)
SEM
12





















THESES







GUIDELINES AND TIPS FOR ACADEMIC WRITING

















Do you have any questions?


Are you unsure whether a course is right for your goals? Please do not hesitate to contact us!




Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretariat, Room 1.206

37073 Göttingen




Tel. +49 551 39-26546

Fax +49 551 39-26547

innovationsmanagement@wiwi.uni-goettingen.de


Office hours: by appointment