Chair of Marketing and Innovation Management
The Chair of Marketing and Innovation Management concentrates on aspects of innovation and technology management, mainly in the areas of service and distribution channels. The course offerings cover basic theoretical approaches and models of innovation management and marketing as well as with tools for marketing controlling (such as the evaluation of customers and brands). In particular students will be enabled to evaluate marketing activities in relation to their long-term (financial) business success and to maximize it through appropriate strategies and measures.
Prof. Dr. Maik Hammerschmidt
Prof. Dr. Maik Hammerschmidt is among the "75 Influential Marketing Professors to Follow" according to a current Ranking published by LinkedIn.