Seminar Selected Questions in Consumer Research

Lecturers:
Prof. Dr. Yasemin Boztuğ
Fernanda Carneiro-Otto, M.Sc.
Monique Breaz, M.A.

Target Audience:
Bachelor BWL

Course Language:
German

Learning Objectives:
Dealing autonomously with a topic from the area of “Consumer Research”:

  • Producing a scientific paper
  • Presentation of the results and a critical discussion of the contents


Introductory Session and Topic Presentation:
The lecture will be offered again in the winter semester 2021/22

Prerequisites:
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.