Seminar Selected Questions in Consumer Research
Prof. Dr. Yasemin Boztuğ
Fernanda Carneiro-Otto, M.Sc.
Monique Breaz, M.A.
Dealing autonomously with a topic from the area of “Consumer Research”:
- Producing a scientific paper
- Presentation of the results and a critical discussion of the contents
Introductory Session and Topic Presentation:
The lecture will be offered again in the winter semester 2021/22
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.