Seminar Selected Questions in Consumer Research

Lecturers:
Prof. Dr. Yasemin Boztuğ
Monique Breaz, M.A.

Target Audience:
Bachelor BWL

Course Language:
German

Learning Objectives:
Dealing autonomously with a topic from the area of “Consumer Research”:

  • Producing a scientific paper
  • Presentation of the results and a critical discussion of the contents


Introductory Session and Topic Presenation:
The introductory course will take place in the winter semester 20/21 in attendance.
Thursday, 05.11.2020, Room: tba

Application period:
tba

Paper due till:
tba

Presentations:
The presentations will take place in the winter semester 20/21 in attendance.
Donnerstag, 14.01.2021, 08:30 – 16:00, Waldweg 26, Raum 0.701
Freitag, 15.01.2021, 08:30 – 16:00, ZHG 006

Prerequisites:
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.

Link zum UniVZ