Seminar Selected Questions in Consumer Research

Lecturers:
Prof. Dr. Yasemin Boztuğ
Monique Breaz, M.A.

Target Audience:
Bachelor BWL

Course Language:
German

Learning Objectives:
Dealing autonomously with a topic from the area of “Consumer Research”:

  • Producing a scientific paper
  • Presentation of the results and a critical discussion of the contents


Introductory Session and Topic Presenation:
Tuesday, 16.10.2018, 10:00 - 11:00 o'clock, OEC 0.211

Application period:
16.10.2018 - 25.10.2018, 17:00 o'clock

Paper due till:
Tuesday, 11.12.2018, till 12:00 o'clock, Sekretariat, OEC 1.220

Presentations:
Thursday, 17.01.2019 von 9:00-16:00 o'clock
Friday, 18.01.2019 von 9:00-16:00 o'clock

Prerequisites:
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.

Link UniVZ