Seminar Selected Questions in Consumer Research

Lecturers:
Prof. Dr. Yasemin Boztuğ
Fernanda Carneiro-Otto, M.Sc.

Target Audience:
Bachelor BWL

Course Language:
German

Learning Objectives:
Dealing autonomously with a topic from the area of “Consumer Research”:

  • Producing a scientific paper
  • Presentation of the results and a critical discussion of the contents



The course will take place in the winter semester 22/23 in attendance.

Introductory and topic presentation
Thursday, 27.10.22, 14:30 - 15:30 o'clock, room: tba

Application period:
31.10.22 - 04.11.22, 23:59 o'clock

Paper due till:
Friday, 09.12.22, 12:00 o'clock

Presentations:
Thursday, 19.01.23, 08:30 – 16:00, room: VG 1.103
Friday, 20.01.23, 08:30 – 16:00, room: tba

Prerequisites:
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.