Marketing and E-Business (MSc)
Programme name: Marketing and E-Business
Degree: Master of Science (MSc)
Programme duration: 4 semesters
Beginning of programme: each semester (winter and summer)
Admission requirements: Admission
Application: Application process
Application deadline: April 1st to May 15th (for winter semester); October 1st to November 15th (for summer semester)
Language of the programm: German
General information: What is it all about?
The primary goal of the Master's programme in Marketing and E-Business is to familiarise the students with the problems of the interdependencies between the functions and economics of the distribution channel. Based on the knowledge gained in the bachelor's programme, specialised and especially methodical knowledge is deepened and extended.
A coordinated combination of the subjects marketing, distribution and business information systems enables graduates to solve complex tasks that usually cover many economic levels in businesses. They will also be able to answer research questions that are increasingly characterised by the interdependencies between different fields of research.
The Master's programme in Marketing and E-Business lasts 4 semesters, during which 120 credits must be earned. It is divided into the course phase (1st-3rd semester) and the master's thesis (4th semester). In the master's programme, students gain in-depth knowledge in the business subjects marketing and business information systems/e-business. There are many possibilities to individualise the programme and select a specialisation. The 120 credits required to pass the master's examination are acquired in compulsory, optional compulsory and optional modules as well as the master's thesis.
In the optional compulsory phase, modules are comprised of four 'basic modules' from the areas marketing and e-business (24 credits) and one seminar (for 6 credits). Furthermore, 6 credits have to be completed in the section "quantitative methods" by choosing one of the modules "Market Research I" or "Market Research II".
In the compulsory phase, the project seminar "Projektstudium" (of 18 credits) and the "synergy module" (of 6 credits) must be completed. In the project seminar, students integrate the two major areas marketing and e-business in a course by completing a project or research task that deals with a relevant topic. The "synergy module" focusses on interdependencies between decisions in the above areas. This includes analysing problems that shape the current discussion in both theory and practice.
In terms of electives, 30 credits may be freely selected from the courses offered in the master's programme. Finally, 30 credits are earned by completing a master's thesis that must be presented in a colloquium.
Sufficient German language skills are required. Good language skills in English are recommended.
Challenging positions in nationally and internationally operating businesses await graduates of the Master's programme in Marketing and E-Business. The application of advanced economic core competencies are deepened in the individual form of the programme, enabling the student to acquire market qualifications that are of great importance in practice. Get to know the different professional fields of our graduates in the alumni portraits (in German).
This enables our graduates to create supply chain management concepts in industry and trade, to further develop distribution channels, to implement multi-channel marketing and market-oriented management information systems, as well as attain managing positions in these areas later on. The degree qualifies the graduates for doctoral studies at universities in Germany or abroad as well as for positions in well-known research institutes.