Recent books at display

Jan Logemann, Engineered to Sell: European Emigres and the Making of Consumer Capitalism (Chicago University Press, Oct. 2019)

Logemann, Jan, Engineered to Sell: European Emigres and the Making of Consumer Capitalism (Chicago University Press, Oct. 2019)Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s.

Jan Logemann, Gary Cross & Ingo Köhler (eds.), Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness (Palgrave: New York, 2019)

Logemann, Jan, Consumer Engineering, 1920s–1970s, New York, 2019This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.

Bernsee Robert, Moralische Erneuerung. Korruption und bürokratische Reformen in Bayern und Preußen, 1780-1820, Göttingen (Vandenhoeck & Ruprecht), 2017.

Robert Bernsee, Moralische Erneuerung. Korruption und bürokratische Reformen in Bayern und Preußen, 1780-1820, Göttingen (Vandenhoeck & Ruprecht), 2017.Korruption ist ein moralisches Übel. Verwaltungsreformen, genauer bürokratische Reformen, gelten als Mittel, sich dieses Übels zu entledigen. Diese Auffassung ist keineswegs neu, sondern entstand Ende des 18. Jahrhunderts. Dieses Buch handelt davon, wie sich dieses – moderne – Korruptionsverständnis herausbildete und als herrschendes Deutungsmuster etablierte. Es richtete sich insbesondere gegen die Verwaltungsstrukturen des Ancien Régime. Entsprechende Korruptionsvorwürfe dienten einer jungen Fürstendienergeneration, um diese Strukturen als unmoralisch zu brandmarken und so vollständig zu delegitimieren. Die Studie zeigt: Die Reformer Bayerns und Preußens nutzten das neue Korruptionsverständnis, um ihre Verwaltungsreformen argumentativ zu begründen und schließlich umzusetzen. Dies bedeutete nicht das Ende der überkommenen Praktiken. Insbesondere Patronage blieb erhalten, änderte aber ihre Gestalt: Personale Verflechtung erfolgte fortan vermehrt über akademische Netzwerke und andere Vergesellschaftungsformen, anstatt, wie zuvor, über Familie oder Geburtsstand.

Bürkert, Karin; Engel, Alexander; Heimerdinger, Timo; Tauschek, Markus u. Werron, Tobias (eds.), Auf den Spuren der Konkurrenz. Sozial- und kulturwissenschaftliche Perspektiven, Münster (Waxmann) 2019, 292 pages.

Spuren_der_konkurrenzCompetition is omnipresent. In business, sports, politics, but also in fields like art, pilgrimage and even amongst parents, people evaluate, compare, optimize and seek to excel. How can competition and adjacent concepts like emulation and rivalry be analyzed in the social and cultural sciences? How have our notions of competition evolved historically? What role do such concepts play in everyday life, i.e. how do they shape everyday practices and our awareness of ourselves and others? This interdisciplinary anthology offers contributions that capture the concept of competition theoretically and historically, and analytical case studies on how competition affects our lives.

Regina Lee Blaszczyk und Uwe Spiekermann (Hg.), Bright Modernity

Bright ModernityColor is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Covering history from the mid nineteenth century into the immediate past, this book examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

Consumption on the Home Front During the Second World War: A Transnational Perspective, Edited Volume with Hartmut Berghoff and Felix Römer (Oxford: Oxford University Press, 2017)

Consumption on the Home FrontThis volume explores the history of the home fronts in the Second World War from a comparative and transnational perspective, focusing on the role of the consumer and civilian morale in Nazi Germany, Japan, the Soviet Union, the United Kingdom, Canada, and the United States. The volume covers a wide range of aspects. It compares the belligerents' efforts in securing civilian food and nutrition. It analyses the role of advertising and commercial entertainment in creating 'virtual consumption' to compensate for wartime hardships. It highlights fashion as a means of offering distraction and promoting promises of future consumption. And it enquires into the impact of the wartime consumer regimes on the post-war period and long-term developments.

Hartmut Berghoff and Adam Rome (ed.), Green Capitalism? Business and the Environment in the Twentieth Century

Berghoff_GreenCapitalismThe book offers a critical, historically informed perspective on building a more sustainable economy. Written by business historians and environmental historians, the essays in this volume take a critical look at the nature of capitalism through a wide range of focused case studies. Ranging in geographic scope from Europe to the United States, "Green Capitalism?" raises questions about capitalism in different historical, sociocultural, and political contexts.

Hartmut Berghoff, Moderne Unternehmensgeschichte. Eine themen- und theorieorientierte Einführung

Berghoff_Unternehmensgeschichte2AThis textbook is based on economic theory and introduces the concepts and major results of modern business history. Topics range from organizational to marketing history, from the technological to the social history of firms, from corporate culture to corporate ethics. The book focuses on developments from nineteenth century industrialization to present day globalization. It is a readable synthesis for students and the general public, combining theoretical foundations with historical case studies from the world of business.

Hartmut Berghoff, Cornelia Rauh und Thomas Welskopp (Hg.), Tatort Unternehmen: Zur Geschichte der Wirtschaftskriminalität im 20. und 21. Jahrhundert

Berghoff_TatortUnternehmenThis book uses major historical examples to investigate the connection between white-collar crime and corporations. The authors present notorious cases of white-collar crime, search for the perpetrators? motives, and cast light on the - typically far-reaching - negative implications for all those involved, including the perpetrators, the affected corporation, and the world of politics.

Hartmut Berghoff und Cornelia Rauh, The Respectable Career of Fritz K. The Making and Remaking of a Provincial Nazi Leader, 1885-1980

Berghoff_FritzKEntrepreneur and Nazi functionary Fritz Kiehn lived through almost 100 years of German history, from the Bismarck era to the late Bonn Republic. A successful manufacturer, Kiehn joined the Nazi Party in 1930 and obtained a number of influential posts after 1933, making him one of the most powerful Nazi functionaries in southern Germany. These posts allowed him ample opportunity to profit from "Aryanizations" and state contracts. After 1945, he restored his reputation, was close to Adenauer's CDU during Germany's economic miracle, and was a respected and honored citizen in Trossingen. Kiehn's biography provides a key to understanding the political upheavals of the twentieth century, especially the workings of the corrupt Nazi system as well as the "coming to terms" with National Socialism in the Federal Republic.

Jan Logemann, Donna Gabaccia und Sally Gregory Kohlstedt (Hg.), Europe, Migration and Identity: Connecting Migration Experiences and Europeanness

Logemannn_MigrationThis volume explores connections between migration studies and research in the history of Europeanization and Europeaness. The collection asks what "Europe" meant to migrants abroad ? particularly within the transatlantic context ? and within the continent during the 20th century. Can we trace the emergence of European identieis among different groups of migrants and - if so what forms did they take?

Hartmut Berghoff und Uta A. Balbier (Hg.), Falling Behind or Catching Up? The East German Economy, 1945-2010

Berghoff_FallingBehindBy many measures, the German Democratic Republic (GDR) had the strongest economy in the Eastern bloc and was one of the most important industrial nations worldwide. Nonetheless, the economic history of the GDR has been primarily discussed as a failure when compared with the economic success of the Federal Republic and is often cited as one of the pre-eminent examples of central planning's deficiencies. This volume analyzes both the successes and failures of the East German economy. The contributors consider the economic history of East Germany within its broader political, cultural and social contexts. Rather than limit their perspective to the period of the GDR's existence, the essays additionally consider the decades before 1945 and the post-1990 era. Contributors also trace the present and future of the East German economy and suggest possible outcomes.

Hartmut Berghoff und Thomas Kühne (Hg.), Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century

Berghoff_GlobalizingBeautyThis volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.

Hartmut Berghoff, Jürgen Kocka und Dieter Ziegler, (Hg.), Business in the Age of Extremes. Essays in Modern German and Austrian Economic History

[containing a contribution by Ingo Köhler]

Berghoff_AgeOfExtremesThis collection of essays explores the impact that nationalism, capitalism and socialism had on economics during the first half of the twentieth century. Focusing on Central Europe, contributors examine the role that businesspeople and enterprises played in Germany's and Austria's paths to the catastrophe of Nazism. Based on new archival research, the essays gathered here ask how the business community became involved in the political process and describes the consequences arising from that involvement. Particular attention is given to the responses of individual businesspeople to changing political circumstances and their efforts to balance the demands of their consciences with the pursuit for profit.

Hartmut Berghoff, Uffa Jensen, Christina Lubinski und Bernd Weisbrod (Hg.), History by Generations: Generational Dynamics in Modern History

Berghoff_GenerationsDie Beiträge des vorliegenden Bandes gehen aus einer gemeinsamen Tagung des Graduiertenkollegs "Generationengeschichte" der Georg-August-Universität Göttingen und des Deutschen Historischen Instituts in Washington hervor. Verschiedene Generationenkonzepte standen sich hier gegenüber: die europäische Idee von "Jugendgenerationen" und "politischen Generationen" und die eher pragmatische amerikanische Lesart von den "demographischen Generationen" oder den "Konsumgenerationen". Immer, so scheint es, wird die generationelle Logik überlagert von nationalen Vorstellungen der Dazugehörigkeit. Sehr deutlich arbeiten die Beiträge aus Europa und den USA heraus, dass die historische Zeit wohl in Generationen gelesen wird, doch wird Geschichte nicht von Generationen gemacht.

Jan Logemann, Trams or Tailfins: Public and Private Prosperity in Postwar West Germany and the United State

Logemann_TramsTailfinsIn the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed ?Americanization? of European consumer societies?in Germany and elsewhere. Arguing against these foggy notions, this book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities.

Ingo Köhler und Roman Rossfeld (Hg.), Pleitiers und Bankrotteure. Geschichte des ökonomischen Scheiterns vom 18. bis 20. Jahrhundert

Koehler_PleitiersKrisen und Konkurse sind Begleiterscheinungen der Wirtschaftsgeschichte - mit zum Teil weitreichenden Konsequenzen für Unternehmer, Mitarbeiter und die Volkswirtschaft. Ursachen und Folgen eines solchen ökonomischen Scheiterns werden hier aus wirtschafts-, sozial- und kulturhistorischer Perspektive in den Blick genommen. Dabei zeigt sich, wie falsche Marktausrichtung, Mängel in der Organisation oder individuelle Fehlleistungen zum Niedergang von Unternehmen, aber auch zum persönlichen Scheitern von Unternehmern führten. Dennoch ist das Scheitern nicht nur negativ zu sehen, etwa wenn eine Firma nach der Insolvenz von einem neuen Besitzer erfolgreich fortgeführt wird. Auch können persönliche Netzwerke den Absturz eines Unternehmens auffangen. Die Auseinandersetzung mit den Schattenseiten und dem fortwährenden Risiko wirtschaftlichen Handelns ermöglicht also ein umfassenderes Verständnis für ökonomische Prozesse und unternehmerisches Wirken.

Hartmut Berghoff, Phil Scranton und Uwe Spiekermann (Hg.), The Rise of Marketing and Market Research

Berghoff_RiseOfMartketingThis volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Jan Logemann, (Hg.),The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture

Logemann_CreditThe financial crisis of 2007-2009 underscored the centrality of consumer credit for modern economies. While some Europeans were quick to blame unsustainable American patterns of borrowing and consumption, consumer indebtedness became a growing problem in other countries, too. At the same time, important differences in cultures of credit were evident in the seemingly homogenous global world of finance and consumption. This book explores the history of consumer credit in Europe, the United States, and Japan. It focuses on the period after World War II but also reaches further back, and it integrates anthropological and economic perspectives.

Hartmut Berghoff und Uwe Spiekermann (Hg.), Decoding Modern Consumer Societies

Berghoff_DecodingDrawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies

Hartmut Berghoff, Jürgen Kocka und Dieter Ziegler (Hg.), Wirtschaft im Zeitalter der Extreme. Beiträge zur Unternehmensgeschichte Österreichs und Deutschlands

[enthält u.a. einen Beitrag von Ingo Köhler]

Berghoff_ZeitalterExtremeGerald D. Feldman (1937-2007) gehörte rund vierzig Jahre zu den herausragenden Persönlichkeiten der Wirtschafts- und Sozialgeschichtsschreibung des 20. Jahrhunderts. Viele seiner Monographien können heute als Standardwerke gelten. Seinem Andenken ist dieser Band gewidmet. Er vereint Beiträge zu den wichtigsten Forschungsfeldern des großen Historikers: insbesondere die Sozial- und Wirtschaftsgeschichte des Ersten Weltkriegs, die Geschichte der Nachkriegsinflationen, die Geschichte der Großbanken in der Zwischenkriegszeit und die Geschichte von Unternehmen und Unternehmern in der Zeit des Nationalsozialismus.

Alexander Engel, Farben der Globalisierung. Die Entstehung moderner Märkte für Farbstoffe 1500-1900

Engel_FarbenAm Beispiel der weltweiten Märkte für Textilfarben untersucht Alexander Engel Prozesse der Globalisierung von der europäischen Expansion des 16. Jahrhunderts bis in die industrielle Moderne. Er stellt dar, wie im Laufe der Zeit zur Deckung des europäischen Bedarfs globale Marktbeziehungen geschaffen und dabei außereuropäische Produktionssysteme einbezogen und verändert wurden. Seine Langzeitstudie veranschaulicht, wie die heutigen globalen Märkte aus dem institutionellen und kulturellen Wandel des wirtschaftlichen Geschehens im langen 19. Jahrhundert hervorgegangen sind.