Possible subjects for theses

Henrietta Batinović, M.Sc.:

  • Experiential Marketing esp. Pop-up Stores
  • Virtual Influencer Marketing (in particular in Metaverse)

Katharina Berendes, M.Sc.:
  • Supply Chain Management (in particular Resilience Management)
  • Sustainable Management Decisions (in particular Green Nudging)

Leah Lennig, M.Sc.:
  • Meetings in the Metaverse

Dr. Nika Meyer, M.Sc.:
  • Chatbots and social robots
  • Customer perceptions of artificial intelligence