Research Project (M.Sc.)

General information

Type of course
Seminar
Term Every summer term
Credits 18 ECTS
Module M.WIWI-BWL.0059
Courses of study
Master of Science in Business Information Systems
Master of Science in Marketing and E-Business
Others upon request
Course language English/German
Examination Presentation (approx. 30 minutes) with a joint research report (max. 15 pages per participant in a group)
Instructor Prof. Dr. Manuel Trenz

Application

  • Application period: 15 March until 1 April
  • Notification: by 3 April at the latest
  • Ideally, complete project teams submit their preferred topic directly by e-mail to Prof. Dr. Trenz (trenz@uni‑goettingen.de) for a binding application
  • Individuals can express interest and will be assigned to incomplete teams

Prerequisites

  • Students of the Master in Business Information Systems: none
  • Students of the Master in Marketing und E-Business: Market Research I (M.WIWI-BWL.0079) or Market Research II (M.WIWI-BWL.0080)

Course content

  • Literature review, hypotheses development, data collection, and hypotheses testing
  • Practice using scientific methods, in particular data collection and evaluation (multivariate analysis methods), or the creation of software prototypes
  • Interim presentation and regular discussion of milestones

Topics in summer term 2020

  • The topics offered in summer term 2020 will soon be made available.

Concrete steps

  • Presentation of the topic and relevant milestones
  • Problem definition
  • Identification and presentation of the methods used in problem solving
  • Information analysis (preparation, analysis and summarizing information for decision-making) or the development of a prototype
  • Final presentation
  • Compilation of a comprehensive research report including documentation of the steps taken

Exemplary topics of other chairs from previous semesters

  • Gamification of Digital Services
  • Influence of a Shopping Center App on Shopping Experience (in collaboration with industry partners)
  • The Effect of Interactive Product Presentation Tools on Return Behavior
  • An Analysis of the Need for a new Göttingen Parking Garage
  • Success Factors of the Göttingen University Canteen

Further information can be found in UniVZ.