The lecture starts in the second week of lectures.

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Contents

The course addresses the key questions in deriving a corporate strategy. The course is divided into four main chapters. First, the basics of strategic corporate management are covered (tasks and levels of corporate management, diversification of multi-business companies, corporate surplus, corporate discount). Next, tools for strategy development are presented (strategic basic logics, portfolio management, value creation design, growth and synergy management, and strategy evaluation). Then, the implementation of strategies is discussed (organic growth, M&As, and M&A withdrawal, strategic alliances). Finally, the process of strategy implementation is introduced (planning process, change management processes, and strategic transformation processes).

The tutorial is designed to apply the various learned tools for strategy development and implementation through assignments. Topics such as vision and mission, diversification, portfolio management, value creation management, growth and synergy management, and strategy implementation are covered.

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  Organizational Information
  
  
  
  

  
  

  
  
  • Registration for the exam must be completed at least 7 days before the exam date via FlexNow.
  
  
  • Further information and materials for the lecture and tutorial can be found on Stud.IP.
  
  

  
  

  
  
  
  


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  Examination Modalities
  
  
  
  

  
  

  
  
  • Demonstration of knowledge of the various tools of strategic corporate management and their situational appropriateness.
  
  
  • Application of specific concepts for implementing strategic alternatives.
  
  
  • Transfer of the concepts to currently relevant examples in corporate practice.
  
  
  • The tasks predominantly involve transfer knowledge questions that students must answer using chains of argument.
  
  
  • Some theory questions can also be answered by briefly naming mechanisms.