PUBLICATIONS BY MELANIE SCHWEDE








REFEREED JOURNAL ARTICLES





REFEREED CONFERENCE PROCEEDINGS














Portrait photo of Melanie Schwede. She is wearing a white shirt and a dark blue blazer.


Contact



Melanie Schwede, M.Sc.

Chair of Marketing and Innovation Management

Faculty of Business and Economics

Georg-August-University Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Room 1.201

37073 Göttingen


Phone: +49 551 39-28303
melanie.schwede@uni-goettingen.de