Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS


  • Consumer Behavior
  • Influence of Personality Traits on Purchasing and Consumer Decisions
  • Decision and Judgement Heuristics

    • ACADEMIC CAREER

    since October 2023
    Georg-August-Universität Göttingen, Germany
    Doctoral Studies

    October 2021 - September 2023
    Chemnitz University of Technology, Germany
    Customer Relationship Management, Master of Science (M.Sc.)

    Master Thesis:
    Are Customers Willing to Pay More Depending on How You Ask Them?

    October 2018 - September 2021
    University of Cooperative Education Breitenbrunn, Germany
    Tourism Industry, Bachelor of Arts (B.A.)

    Bachelor Thesis:
    Analysis and Development of a corporate Brand in the Tourism Market - Presentation of selected Aspects using the Case Study of the Tour Operator Ullmann Reisen

    PROFESSIONAL CAREER

    since October 2023
    Georg-August-Universität Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Research Assistant

    April 2023 - September 2023
    Chemnitz University of Technology, Germany
    Chair of Information Systems - Business Process and Information Management & Project DIONA
    Student Assistant

    October 2018 - September 2021
    Ullman Reisen GmbH
    Dual Study Program in the Field of Tourism Management