Dr. Susan Reichelt

Curriculum vitae

Susan Reichelt studied English with a focus on linguistics in Hamburg between 2007 and 2011. In 2012, she completed her Master of Letters in Sociolinguistics at the University of Aberdeen. From 2014 to 2018, she pursued her PhD at Cardiff University, focusing on language variation and social typification in pop culture contexts.

She subsequently held positions at Lancaster University’s Centre for Corpus Approaches to Social Science (2017–2018), where she worked on the ESRC-funded project The British National Corpus as a Sociolinguistic Dataset and at the Department of English and American Studies in Greifswald (2018–2020). In 2020, she joined the Advanced Data and Information Literacy Track at the University of Konstanz. There, her work focused on developing teaching materials in the field of Digital Humanities, promoting ethical and critical approaches to research and data use in the humanities and social sciences, as well as foundational academic skills.

Currently, Susan Reichelt conducts research on identity construction and positioning across various domains. One strand of her work explores representations of fictional characters in television series. She investigates, among other things, how characters convey layered social meanings through language patterns and visual portrayals, particularly how they reinforce or challenge language ideologies. Related areas such as innovation, creativity, and stylistics are recurring themes in her work. These also feed into her research on positioning strategies within the field of Critical Menstruation Studies. In this context, she examines the multimodal discourse landscapes surrounding menstrual products, from product packaging to review texts on social media and in pop culture. Her teaching and publications frequently address topics such as gender, data feminism, sustainability discourses and semiotic landscapes.