PUBLICATIONS BY AHMET SAMET ERGÜN, M.A

REFEREED CONFERENCE PROCEEDINGS

2026

When Unfamiliar Ingredients Meet Social Media Influencers: Shaping Consumers’ Intention to Purchase Upcycled Food , in: Proceedings of the European Marketing Academy, 55th, (133912), Bath, United Kingdom.
(with K. Miara, W. Toporowski)

2026

Rescued or Rejected? The Contradictory Impact of “Rescued” Claims on Consumer Evaluations of Upcycled Foods, in: Proceedings of the European Marketing Academy, 55th, (134040), Bath, United Kingdom.
(with Y. Boztug, S. Jahn)

2025

Pay Less, Emit Less? The Role of Incentives in Shaping Sustainable Delivery Preferences, in: Proceedings of the European Marketing Academy, 16th (130429), Istanbul, Turkey.
(with Y. Boztug)

2025

The Labeling Dilemma: How Labels and Claims Shape Product Perception and Purchase Intention for Upcycled Foods, in: Proceedings of the European Marketing Academy, 54th, (126337), Madrid, Spain.
(with Y. Boztug, S. Jahn)

Portrait photo of Ahmet Samet Ergün. He wears a black jumper.

Contact

Ahmet Samet Ergün, M.A.

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-University Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum) Room 1.218

37073 Göttingen

Tel.: +49 (0)551 / 39-21106
Mail: ahmet.erguen@uni-goettingen.de

Consultation hours: By appointment