Judith Derenthal and Prof. Waldemar Toporowski have jointly published a new article in the journal Corporate Social Responsibility and Environmental Management:

„Product-Related CSR in the Digital Era: Communication Patterns That Drive Consumer Interactions on Social Media“

The article examines which communication patterns firms employ in their product-related CSR communication on Instagram and how these patterns influence consumer behavior on social media. The empirical analysis is based on companies from the outdoor industry.


The open-access article is available here/b>.