Chair of Marketing and Innovation Management

Academic awards


Winter AMA Conference, 2017


Best Paper Award im Track "Metrics for Making Marketing Matter"

2011 Winter Marketing Educators' Conference


Best Track Paper Award im Track "Sales, Customer Relationship Management, and Business to Business"
2010 Summer Marketing Educators' Conference


Best Track Paper Award im Track "Inter-Organizational Issues"
2010 AMA Winter Marketing Educators' Conference


Best Track Paper Award im Track “Brand Marketing and Communication”



Overall Best Paper Award, "Exploring the Brand Productivity Gap"