Welcome, Donia!

We are delighted to welcome Donia El-Naggar as a visiting doctoral researcher at our Chair of Marketing and Innovation Management.





Donia is pursuing her PhD in AI-driven Marketing through a joint doctoral program (Cotutelle) between the German University in Cairo and the University of Göttingen and will be joining our team for one year. Her research focuses in particular on consumer responses to AI-based marketing technologies, including service chatbots and virtual influencers. In addition to her academic work, she brings valuable experience in branding, digital marketing, and content strategy.



We look forward to working with her and to the fresh perspectives she will bring to our research and teaching!