Corporate Strategy
- Course M.WIWI-BWL.0097 -

Course for Master's degree programs

Brief Overview
What? How?
Offering frequency every summer semester
Type of event Lecture and exercise
Recommended prior knowledge none
Type of examination Written exam (90 min)
Credits 6
Teaching format Presence
Prerequisite for participation none
Lecturer Prof. Dr. Michael Wolff

Overview of the most important dates
What? When?
Lecture tuesdays, 16:15 - 17:45 (09.04.24 bis 09.07.24)
Exercise thursdays, 12:15 - 13:45 (11.04.24 bis 11.07.24)
Exam Tuesday, the 23.07.24, 16:15 - 17:45


The course deals with the essential questions for deriving a corporate strategy. The course is divided into four main chapters. First, basics of strategic corporate management are covered (tasks and levels of corporate management, diversification of multi-business enterprises, corporate surplus, corporate discount). Then, tools for the development of strategies are brought forth (basic strategic logics, portfolio management, value creation design, growth and synergy management, and strategy assessments). Subsequently, the implementation of strategies is discussed (organic growth, M&As as well as M&A withdrawal, strategic alliances). Finally, the process of strategy implementation is brought closer (planning process, change management processes, as well as strategic transformation processes).

The exercise serves to apply the various instruments learned for strategy development and implementation through tasks. Topics such as vision and mission statement, diversification, portfolio management, value creation management, growth and synergy management, and strategy implementation are covered.

Further information

  • The registration for the exam until 7 days before the exam date on FlexNow
  • Further information and materials for the lecture and exercise can be found on Stud.IP

  • Demonstrate knowledge of the various instruments of strategic corporate management and their situational suitability, apply concrete concepts to implement strategy alternatives, transfer concepts to currently relevant examples in corporate practice.
  • The assignment contains mostly transfer knowledge questions that students must answer through chains of reasoning.
  • Some theory questions can also be answered by briefly naming mechanisms.