Corporate Strategy
- Course M.WIWI-BWL.0097 -
| What? | How? |
|---|---|
| Offering frequency | every summer semester |
| Type of event | Lecture and exercise |
| Recommended prior knowledge | none |
| Type of examination | Written exam (90 min) |
| Credits | 6 |
| Teaching format | Presence |
| Prerequisite for participation | none |
| Lecturer | Prof. Dr. Michael Wolff |
| What? | When? |
|---|---|
| Lecture | thursdays, 16:15 - 17:45 (27.10.22 to 26.01.23) |
| Exercise | tuesdays, 10:15 - 11:45 (15.11.22 to 07.02.23) |
| Exam | Monday the 23.02.23, 16:15 - 17:45 |
Contents
The course deals with the essential questions for deriving a corporate strategy. The course is divided into four main chapters. First, basics of strategic corporate management are covered (tasks and levels of corporate management, diversification of multi-business enterprises, corporate surplus, corporate discount). Then, tools for the development of strategies are brought forth (basic strategic logics, portfolio management, value creation design, growth and synergy management, and strategy assessments). Subsequently, the implementation of strategies is discussed (organic growth, M&As as well as M&A withdrawal, strategic alliances). Finally, the process of strategy implementation is brought closer (planning process, change management processes, as well as strategic transformation processes).
The exercise serves to apply the various instruments learned for strategy development and implementation through tasks. Topics such as vision and mission statement, diversification, portfolio management, value creation management, growth and synergy management, and strategy implementation are covered.
Further information
Registrations- Demonstrate knowledge of the various instruments of strategic corporate management and their situational suitability, apply concrete concepts to implement strategy alternatives, transfer concepts to currently relevant examples in corporate practice.
- The assignment contains mostly transfer knowledge questions that students must answer through chains of reasoning.
- Some theory questions can also be answered by briefly naming mechanisms.