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Donia El-Naggar
SHORT CV
PhD studies in AI-driven Marketing within the Joint PhD Cotutelle Programme, University of Göttingen and German University in Cairo (GUC)
Research Assistant and Assistant Lecturer, German International University Berlin (GIU Berlin)
M.Sc. in AI-Driven Marketing, German University in Cairo (GUC), with distinction (A+, Highest Honors)
Research Assistant and Assistant Lecturer, German University in Cairo (GUC)
B.Sc. in Management Technology, German University in Cairo (GUC), with majors in Marketing, Finance and Accounting
PRACTICAL EXPERIENCE
2026: Marketing Executive, PROBIS Software, Munich
Since 2024: Marketing Coordinator and Learning Facilitator, Chartered Institute of Marketing (CIM)
2019–2021: Marketing internships and participation in industry competitions, including at L’Oréal Paris, Procter & Gamble, and various financial institutions
REFEREED JOURNAL ARTICLES
Anthropomorphism in service chatbots and their effects on purchase Intentions: an experimental design
, Journal of Services Marketing, Vol. 39, No. 8, pp. 1004–1024, 2025 (with H. Hammad, N. El-Bassiouny)
An Islamic “Theory of Justice” commentary on consumer well-being
, Management & Sustainability: An Arab Review, Vol. 4, No. 1, pp. 74–80, 2023 (with N. El-Bassiouny)
Flipped classroom application in an advanced research methods course: Insights from social cognitive theory and self-determination theory
, The International Journal of Management Education, Vol. 21, No. 3, 100881, 2023 (with N. El-Bassiouny)
SELECTED CONFERENCES
11/2024: 7th International Conference on Entrepreneurship for Sustainability & Impact (ESI), Doha, Qatar (presented)
07/2025: Idea and Paper Development Workshop (IPDW), MSAR, Cairo (presented research idea: “The Role of Virtual Influencers in Driving Sustainable Consumer Responses”)
07/2025: International Symposium on Sustainability and Stability, GUC in collaboration with THM and DAAD (attended)
Contact
Donia El-Naggar M.Sc.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
University of Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Room 1.204
37073 Göttingen
donia.el-naggar@guc.edu.eg
Office hours:
By appointment
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Since 2025
2025–2026
2024
Since 2022
2022