Dr. Isabell Lenz

Academic education

since 07/2011 Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen.
Master thesis Debt and Debt Overload of Private Households – Multilevel Analyses Based on Socio-Economic Panel
10/2004 - 02/2011 Studies of sociology, economics and psychology at theJohannes Gutenberg-University of Mainz
Focus: marketing, empirical social research,statistics and econometrics, sociology of organisation, psychology of development
08/2007 - 01/2008 Study abroad at the University of Mälardalen

Professional qualification
10/2008 - 09/2009 Department "Organisation von Arbeit und Beruf", Prof. Dr. Peter Preisendörfer, Institut für Soziologie, University of Mainz
Student Assistant, participation in the empirical project "Determinanten der Bildungsbeteiligung"
Tutoress of SPSS course
05/2008 - 12/2009 Deutsche Börse AG, Eschborn
Student assistant in Market & Business Analysis
02/2008 - 04/2008 Synovate GmbH, Wiesbaden
Internship in Market Research
11/2006 - 09/2008 Department "Organisation von Arbeit und Beruf", Prof. Dr. Peter Preisendörfer, Institut für Soziologie, University of Mainz
Student assistant, tutoress of statistics

Publications in Refereed Journals

Publications in Refereed Proceedings
  • Firm Value Effects of Stakeholder Welfare Protection and Enhancement: The Role of Marketing Levers, in: Proceedings of the 42nd EMAC Conference, Oslo, Norway, 2016 (with H. Wetzel, M. Hammerschmidt).
  • Doing Good After Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, in: AMA Winter Educators conference Proceedings, Las Vegas, NV, USA, 2016 (with H. Wetzel, M. Hammerschmidt).
  • Strengthening Firm’s Societal Role – How Compensation Strategies Help to React on Social Misconduct, in: Proceedings of the 42nd EMAC Conference, Istanbul, Turkey, 2013 (with H. Wetzel, M. Hammerschmidt).
  • 'Goodwill Hunting' - How Companies Should React on Social Misconduct, in: AMA Winter Educators Conference Proceedings, Las Vegas, NV, USA , 2013 (with H. Wetzel, M. Hammerschmidt).
  • How Companies Should React on Social Misconduct – The Role of In- and Extra-Domain Compensation, in: AMA Summer Educators Conference Proceedings, Chicago, IL, USA , 2012 (with M. Hammerschmidt, H. Wetzel).
  • The Impact Of Google Search And Print Media On Private Investors’ Trading Volume, in: Proceedings of the 41st EMAC Conference, Lisbon, Portugal, 2012 (with N. Jabs, H. Wetzel).