Chair of Marketing and Innovation Management

Dr. Nika Meyer (née Mozafari)

  • AI-informed Transformative Service Research – Deploying AI Agents to Empower Vulnerable Consumers, AIRSI 2022 – Technologies 4.0 in Tourism, Services & Marketing, virtual conference, 12.07.2022
  • AI and the Vulnerable, Pacific Asia Conference on Information Systems (PACIS), virtual conference, 06.07.2022
  • Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, 55th Hawaii International Conference on System Sciences (HICSS), virtual conference, 04.01.2022
  • That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions, 42nd International Conference on Information Systems (ICIS), virtual conference, 13.12.2021
  • Serviceerbringung durch Chatbots, Marketing Impulse XXL, Kooperationsveranstaltung der Marketing Clubs in der Region Nord des Deutschen Marketing Verbands e. V., virtual presentation, 25.05.2021
  • Resolving the Chatbot Disclosure Dilemma: Leveraging Selective Self-Presentation to Mitigate the Negative Effect of Chatbot Disclosure, 54th Hawaii International Conference on System Sciences (HICSS), virtual conference, 05.01.2021
  • The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots, 41st International Conference on Information Systems (ICIS), virtual conference, 14.12.2020